Valuation of Starbucks Using Residual Enterprise Income. Mitchell Schmitt. Relevant Facts. CEO is Howard Schultz (Highly Regarded) Headquartered in Seattle, WA $13.3 B in revenues in 2012 with operating margins of 15% Nearly 80% of stores are company-owned vs. franchised
Mission Statement: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world
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