Analysis of power, legitimacy and urgency      in the flow of information supporting sustainability-...
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Analysis of power, legitimacy and urgency in the flow of information supporting sustainability-related decisions Namy Espinosa-Orias and Paul N. Sharratt The University of Manchester England.

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Outline of the presentation

Analysis of power, legitimacy and urgency in the flow of information supporting sustainability-related decisions

Namy Espinosa-Orias and Paul N. Sharratt

The University of Manchester

England


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1. Initial remarks2. Stakeholder theory3. The decision-making (DM) process4. Attribute analysis in the DM process5. Case study6. Conclusions

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1.Initial remarks

  • Sustainability is the goal of the anthropocentric environmental system.

  • Sustainable Development has been chosen to attain sustainability.

  • Stakeholders constitute a network around the lifecycle of a product, service or activity.

  • Information flows across the network.


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Objective

Identify and interpret the link between:

a) the flow of information and

b) the exhibition and perception of attributes

in the decision-making process in the context of sustainability.


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2. Stakeholder Theory

  • Stakeholder Theory pertains to the area of strategic management.

  • It aims to describe and predict organizational behaviour in terms of the relations of an organization with its stakeholders.

  • Stakeholder theory can be applied to the life-cycle of a product and its stakeholders’ network.


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Stakes and stakeholders

  • A stake can be abstract or concrete; subjective or material; unique, periodic or permanent.

  • Stakes are the main drivers of the relations between stakeholders.

  • A stakeholder is capable of taking action in accordance to a set of values, beliefs, culture and Weltanschauung.


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Attributes of stakes and stakeholders

  • Attributes are dynamic and context-dependent.

  • The valuation of attributes is a social construct subject to multiple Weltanschauungen.


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Legitimacy of stakes

Stakes are legitimate if they are in accordance to

socially accepted entities


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Power exhibited by stakeholders

Stakeholders exhibit power through their ability to influence or produce change, objectives, outcomes and processes.


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Urgency of stake-stakeholder pairing

The urgency of a stake-stakeholder pairing is reflected in the ability to attract attention


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3. The decision-making process

Control

Authority

Decision-making

Process

Process owner

Output:

Unchanged information

Input:

Environmental information

Output:

Decision


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3. The decision-making process

Client

Expert

Regulator

Controller

Decision-making

Process

Process owner

Receiver

Sender

Receiver


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4. Analysis of attributes

  • Define the decision setting and the objectives being pursued.

  • Assign the roles in the DM process to stakeholders of the product network.

  • Identify the message carried in each flow of information.

  • Recognize the stakes of concern to each flow of information.


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4. Analysis of attributes

  • The decision maker asserts whether she perceives the existence or non-existence of attributes for:

    a) Stakes

    b) Stakeholders

    c) Stake-stakeholder pairings

  • Consider the possible conditions or circumstances leading either to the maintenance or change in the perception of the attributes.


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Impact of salience on the DM process

  • Change in the DM’s perception of attributes due to influence.

  • Adjustment of criteria weights.

  • Change in the relation between the decision maker and the stakeholders.

  • Changes or overlaps in the information flows or the roles of stakeholders.

  • Operations to the flows of information.


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5.Case study

Decision

To purchase a specific Fairtrade coffee product


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Decision setting

Consumer

Manufacturer

Activists

Fairtrade

Foundation

NGOs

Coffee

producers


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Stakes and stakeholders


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Roles of stakeholders and information flow


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Outcomes of the DM process


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6.Conclusions

  • Information flows are influenced by stakes and by stakeholders performing operations on them.

  • The decision to buy ethical products has been analyzed using the attribute analysis technique.

  • The outcomes of the attribute analysis informs the decision-making process.


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6.Conclusions

  • It is possible to identify hot-spots, communication problems and information gaps in a product network.

  • The impact and influence of power, legitimacy and urgency on a process can be assessed in terms of subjective perception.

  • A better understanding on the behaviour and workings of a product network can be gained.


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Thanks for your attention


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