Embedding Sustainable Development in Tourism Strategies Presented by Noki Dube, Cape Town Routes Unlimited 22 June 2005. Introduction. Tourism as a key economic driver is tasked with making a meaningful contribution towards sustainable growth
Underlying message: A recognition that tourism brings about change –positive and negative in destinations. The choice is ours. Informed decisions are vital. Integrated planning and management is key. Success hinges on all of us with a direct or indirect interest in tourism to assume responsibility.
Environmental sustainability has clearly moved beyond Greenpeace to become a business imperative. It has moved from supply side to demand side
Ignoring sustainability, whether economic, social or environmental constitutes the biggest risk to our tourism industry. Fortunately, here in South Africa and the Western Cape I believe we got to it early enough. Let us not lose focus nor momentum and continue to assume responsibility in a sustainable manner….
“We have a good platform from which to launch a concerted drive to higher and more sustainable growth. Our prosperity depends not only on what we do, but how we do business together” Dr Mamphela Ramphele, June 2005