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Group No. 1: Henrik, Michael, Erin, Maria & Natalie

Sarah’s New Mobile Phone. Group No. 1: Henrik, Michael, Erin, Maria & Natalie. Our Product. The new barbie mobile phone exclusively from Samsung. Super girly barbie cover in a fancy pink colour A barbie interface that makes you feel like a princess. Our Product.

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Group No. 1: Henrik, Michael, Erin, Maria & Natalie

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  1. Sarah’s New Mobile Phone Group No. 1:Henrik, Michael, Erin, Maria & Natalie

  2. Our Product • The new barbie mobile phone exclusively from Samsung. • Super girly barbie cover in a fancy pink colour • A barbie interface that makes you feel like a princess

  3. Our Product • In this way it give meaning for Sara: • Interest = Barbie • Favourite color = Pink • Favourite thing = Mobile phone • Sex = Sara is very girly, like this phone

  4. Other ad - Interface Our ad = A new Barbie Interface for the Barbie Mobile

  5. Other ad - Interface WHY? • Wanted to make a complete Barbie phone Design choise? • Wanted to keep on going with the barbie theme, and by that: - Pink colors - Used the shape of barbie, to give life and personality to the phone - Font = A girly font - Build on to the original design from Samsung

  6. Banner for barbie phone • We have made a dynamic banner for Samsung, regarding the sale of this phone. • We’ll suggest to put this banner on the following websites: • Barbie.com • Wendy.dk • Arto.dk

  7. Banner for barbie phone

  8. Banner for barbie phone

  9. Banner for barbie phone

  10. AIDAS • Sarah is a typical 9-year old girl who loves horses, barbie and the colour pink. • She loves to keep in touch with her friends over her mobile phone • Like the majority of kids in her age, Sarah loves to show her friends her new things

  11. AIDAS • To get Sarah’s ATTENTION and with her INTERESTS in mind, we make a phone with a pink Barbie theme which is eye catching, that also features a fully-loaded Barbie interface

  12. AIDAS • Sarah has a DESIRE for pink things, and therefore also a pink Barbie phone which she can show in school in front of her friends and school-mates. We want her to follow her DESIRE for pink and Barbie to make a ACTION towards purchasing our product.

  13. AIDAS • Being SATISFIED with the phone, then Sarah will show it off at school to her friends and class-mates. She then turns into a advertise for our product and Barbie.

  14. Newspaper ad

  15. Newspaper ad • This ad is going to show in the following magazins: • Wendy • Toy R’us • Bilka + AZ • Føtex

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