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Craig said:

Craig said:

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Craig said:

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  1. Craig said: “A movie like this costs $118 million to make – it’s the nature of it, the size of the movie. And it costs another $200 million to sell it. So the $200 million has to come from somewhere. Product placement, whichever way you look at it, whether you like it or you think it’s disgusting or whatever, it’s what it is. Heineken gave us a ton of money for there to be Heineken in a shot in a bar… Without them, the movie couldn’t get sold.”

  2. Discussion Questions • Somecritics have saidthat the association with Heineken will damage the Bond brand. What do youthink? • What are some of the arguments for and againstproduct placement. Make a list.

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