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US Broadcast News: History. William Paley: CBS Edward R. Murrow: radio - TV Walter Cronkite 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start) 1975: CBS move to expand evening news to one hour was defeated

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US Broadcast News: History

  • William Paley: CBS

  • Edward R. Murrow: radio - TV

  • Walter Cronkite

  • 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start)

  • 1975: CBS move to expand evening news to one hour was defeated

  • 60 Minutes: Counterprogram children’s programs on Sunday night


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More History

  • 1980: Ted Turner Launches CNN

  • 1982: Launch of Weather Channel

  • Late 1980s: Rise of News Magazine Genre (20/20… Prime Time… Larry King)

  • 1990s: Public Opinion turns against news organizations

  • www.tvspy.com “Shoptalk”


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Local Station Structure

  • Administration

  • Advertising/Sales

  • Traffic

  • Engineering

  • Production

  • Promotion/Marketing

  • News


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Newsroom Structure

  • News Director

  • Asst. News Director

  • Executive Producers

  • Assignment Editors

  • Producers

  • Anchors

  • Reporters

  • Photographers/Editors

  • Production Assistants


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Broadcast News Challenges

  • Competition: Other News Sources

  • Public Opinion

  • Transition to Digital

  • Internet

  • Corporate Consolidation


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