Create your marketing machine for consistent lead generation
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Create Your Marketing Machine for Consistent Lead Generation. Why You Don’t Have Higher Profits…. Reactive approach vs. proactive plan. Three Step Marketing Machine. Step 1 – Set Target. How much money do you want to make? Six Figures = $8333/month = Avg of $1923/week

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Create Your Marketing Machine for Consistent Lead Generation

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Create your marketing machine for consistent lead generation

Create Your Marketing Machine for Consistent Lead Generation


Create your marketing machine for consistent lead generation

Why You Don’t Have Higher Profits…


Create your marketing machine for consistent lead generation

Reactive approach vs. proactive plan


Three step marketing machine

Three Step Marketing Machine


Step 1 set target

Step 1 – Set Target

How much money do you want to make?

Six Figures = $8333/month = Avg of $1923/week

Half Million = $41,666/mo= Avg of $9,615/week

Seven Figures = $83,333/mo= $1603/week


Step 1 map it out

Step 1 – Map It Out


Step 2 calendar it

Step 2 – Calendar It!


Step 2 calendar it1

Step 2 – Calendar It!


Step 2 calendar it2

Step 2 – Calendar It!


Step 3 create marketing machine

Step 3 – Create MarketingMachine


The key to your marketing machine is

The Key to your Marketing Machine is…

Consistency

  • Messaging

  • Brand

  • Engagement


Two parts to a marketing machine

Two Parts to a Marketing Machine

  • On-going

    • Consistent, regular activity to Build List

    • Focus on on-going sales

    • Requires maintenance of plan

    • Quarterly testing & tracking

  • Launch Specific Offers

    • For revenue boosts

    • Specific, targeted drip sequence

    • Requires lots of planning

    • Immediate testing & tracking

Buy my stuff today


Authority positioners

Authority Positioners

  • Host “Show”

    • Google + hangout

    • Audio Interview

    • Video Interview

    • Twitter #chat

  • Blog

    • Minimum 3 days a week

  • Publish Magazine

    • Digital

    • iTunes Magazine

  • Associations

    • Create your own

    • Be a Leader Someone Else’s

  • Host Industry Conferences

  • Media Mentions

  • Publish Book

    • Amazon

    • iTunes

    • 3rd party Publisher


Attraction marketing

Attraction Marketing

  • Free or low cost items

  • Educational in nature

  • Showcase your expertise with low risk

  • Teasers that make prospect want more

  • Builds rapport and trust

  • Typically Includes:

    • Written articles

    • Quotes

    • Manifestos or Free Reports

    • Free Trainings


Direct marketing

Direct Marketing

  • Strong Calls to Action

  • Focus on getting sales or moving to next step

  • Works better if prospect is “warmed up”

  • Typically Includes:

    • Facebook Ads

    • PPC ads

    • Promotional Emails

    • Webinars or teleseminars with sales offer

    • Testimonials and Case Studies


Consistent marketing machine

Consistent MarketingMachine

  • Monthly or Quarterly

    • Webinar or Teleclass

    • Direct Mail

    • Print Newsletter

    • Live Speaking (2 – 3 times)

    • Local Workshops

    • Networking

    • PR

    • JV or Affiliate Programs

  • Daily

    • Social Media!

    • Ads

  • Weekly

    • Video or Podcast (Cross Post to Social Media)

    • Blog (Cross Post to Social Media)

    • Ezine (Push to Blog/Video)

    • Article Marketing

    • Interviews

    • Email Offers


Create your marketing machine for consistent lead generation

Predictable Income Plan

  • Decide what offerings

  • Map out year in calendar

  • Develop on-going marketing plan

  • Break down into Daily, Weekly or Monthly

  • Delegate routine activities


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