Create your marketing machine for consistent lead generation
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Create Your Marketing Machine for Consistent Lead Generation. Why You Don’t Have Higher Profits…. Reactive approach vs. proactive plan. Three Step Marketing Machine. Step 1 – Set Target. How much money do you want to make? Six Figures = $8333/month = Avg of $1923/week

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Create Your Marketing Machine for Consistent Lead Generation

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Create Your Marketing Machine for Consistent Lead Generation


Why You Don’t Have Higher Profits…


Reactive approach vs. proactive plan


Three Step Marketing Machine


Step 1 – Set Target

How much money do you want to make?

Six Figures = $8333/month = Avg of $1923/week

Half Million = $41,666/mo= Avg of $9,615/week

Seven Figures = $83,333/mo= $1603/week


Step 1 – Map It Out


Step 2 – Calendar It!


Step 2 – Calendar It!


Step 2 – Calendar It!


Step 3 – Create MarketingMachine


The Key to your Marketing Machine is…

Consistency

  • Messaging

  • Brand

  • Engagement


Two Parts to a Marketing Machine

  • On-going

    • Consistent, regular activity to Build List

    • Focus on on-going sales

    • Requires maintenance of plan

    • Quarterly testing & tracking

  • Launch Specific Offers

    • For revenue boosts

    • Specific, targeted drip sequence

    • Requires lots of planning

    • Immediate testing & tracking

Buy my stuff today


Authority Positioners

  • Host “Show”

    • Google + hangout

    • Audio Interview

    • Video Interview

    • Twitter #chat

  • Blog

    • Minimum 3 days a week

  • Publish Magazine

    • Digital

    • iTunes Magazine

  • Associations

    • Create your own

    • Be a Leader Someone Else’s

  • Host Industry Conferences

  • Media Mentions

  • Publish Book

    • Amazon

    • iTunes

    • 3rd party Publisher


Attraction Marketing

  • Free or low cost items

  • Educational in nature

  • Showcase your expertise with low risk

  • Teasers that make prospect want more

  • Builds rapport and trust

  • Typically Includes:

    • Written articles

    • Quotes

    • Manifestos or Free Reports

    • Free Trainings


Direct Marketing

  • Strong Calls to Action

  • Focus on getting sales or moving to next step

  • Works better if prospect is “warmed up”

  • Typically Includes:

    • Facebook Ads

    • PPC ads

    • Promotional Emails

    • Webinars or teleseminars with sales offer

    • Testimonials and Case Studies


Consistent MarketingMachine

  • Monthly or Quarterly

    • Webinar or Teleclass

    • Direct Mail

    • Print Newsletter

    • Live Speaking (2 – 3 times)

    • Local Workshops

    • Networking

    • PR

    • JV or Affiliate Programs

  • Daily

    • Social Media!

    • Ads

  • Weekly

    • Video or Podcast (Cross Post to Social Media)

    • Blog (Cross Post to Social Media)

    • Ezine (Push to Blog/Video)

    • Article Marketing

    • Interviews

    • Email Offers


Predictable Income Plan

  • Decide what offerings

  • Map out year in calendar

  • Develop on-going marketing plan

  • Break down into Daily, Weekly or Monthly

  • Delegate routine activities


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