Marketers or enterprises spend a lot of their precious time and resources in creating content and planning best of campaigns that can deliver sales and profit and overall a good repute in the marketing and other industry verticals. http://www.amvoc.co.uk/telemarketing-telesales/lead-generation.aspx
Lead Generation marketing Ideas for Your Marketing Campaign
Marketers or enterprises spend a lot of their precious time and resources in creating content and
planning best of campaigns that can deliver sales and profit and overall a good repute in the marketing
and other industry verticals. For many the end goal is also generating maximum leads that can
eventually turn into purchase and sale. So, if yours is a marketing company and you are looking forward
for lead generation marketing then here are some ideas worth implementing.
Gone are the days when just filling up of content throughout the website gave a good boost and
generated leads. In today’s marketing world, a memory of a customer is short-lived. With so many
brands trying to haunt a customer’s mind, it has become important to create a space in his mind for
ever. For eg: there are certain advertisements or tunes that can never go from our mind. It is important
to create that brand awareness in everybody’s mind. For this, it is not just content, but a customer
would prefer watching a video of the same instead of reading content. It has been studied that 65% of
customers are visual learners. So, product videos, project videos are not just a tour for a customer but
they can generate 33% leads which in turn renders sale.
Don’t mention spam!
It has been studied my marketers that when mentioned in an email the phrase 100% privacy- we will not
spam you on a registration form, then that page showed maximum conversion of 18% in first attempt.
So, don’t mention spam instead use the term privacy. Terms like Spam, Virus is some terms which scare
every individual trying to open an email etc. Hence, he/she does not take any chance to even look at the
email. In fact the best solution when we see such emails in our account is immediate delete. Hence one
should make it a point as a lead generation marketing company to never mention terms like spam.
A squint test is very important to know whether the call to action stands out or no. It is very important
that you have a good look at the website and keep your eyes open for mistakes that are glaring or
simple in the website, so that the same can be changed as soon as possible. See the alignment of the
images or the content. For that a squint test is a must. Perfect alignment of the left hand side and the
entire functionality or design element of the website is a must check for any company.
4. Optimizing the about page
Whatever it may seem, it is very important that every website has an About us page and an Team page.
It is important for a business presence and for showcasing genuineity of a business. This is when people
check what is your website and team all about and that is when there is a beginning of brand awareness.