Consumer attitudes toward e book reading l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 46

Consumer Attitudes Toward E-Book Reading PowerPoint PPT Presentation


  • 89 Views
  • Uploaded on
  • Presentation posted in: General

Market Research. Consumer Attitudes Toward E-Book Reading. Tools of Change, New York, NY - February 15, 2012. Rewind. Really?. Yes, really. But…. Fiction is Stranger than Truth. Q3 2011Genre Share and E-Book %. “e” Questions to Answer in 2012.

Download Presentation

Consumer Attitudes Toward E-Book Reading

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Consumer attitudes toward e book reading l.jpg

Market

Research

Consumer Attitudes

Toward E-Book Reading

Tools of Change, New York, NY - February 15, 2012


Slide3 l.jpg

  • Rewind


Slide7 l.jpg

  • Really?


Slide8 l.jpg

  • Yes, really. But…


Slide9 l.jpg

  • Fiction is Stranger than Truth


Slide10 l.jpg

  • Q3 2011Genre Share and E-Book %


Slide11 l.jpg

  • “e” Questions to Answer in 2012

  • What is the continued growth capacity of Fiction?

  • When will the other genres get moving?

  • What roles does technology really play in adoption?


Slide12 l.jpg

Power Buyer = someone who purchases 4 or more books a month.

Consolidated group of your best

customers who share one

common trait – regardless

of ‘p’ or ‘e’


Slide13 l.jpg

  • A Book Buyer by any Name… (or Format)


Slide15 l.jpg

  • Why?


Slide16 l.jpg

  • What keeps you from buying e-books?


Slide17 l.jpg

  • Value of Power Buyers

Print

‘e’

22% of Buyers

35% of Buyers

53% of Books Purchased

60% of eBooks Purchased

50% of $$$ Purchased

48% of $$$ Purchased


Slide18 l.jpg

  • Power Buyers Demonstrate Loyalty


Slide19 l.jpg

  • “E” at the Expense of “P”


Slide20 l.jpg

  • Scenario Planning


Slide21 l.jpg

  • Calm Before the Storm


Slide22 l.jpg

  • Fiction is Stranger than Truth


Slide23 l.jpg

  • Seasonality


Slide25 l.jpg

  • The Plateau


Slide26 l.jpg

  • Power Buyers Demonstrate Loyalty


Slide27 l.jpg

  • “E” at the Expense of “P”


Slide28 l.jpg

  • Saturated?

  • According to a Verso Digital study of consumer book buying habits, the number ofconsumers resistant to purchasing an e-reading device has increased from 40% in December 2009, to 52% in December 2011.


Slide29 l.jpg

?


Slide30 l.jpg

  • Multi-function Mayhem?


Slide33 l.jpg

What about children and youth?Are they pathways to exponential growth?


Slide34 l.jpg

  • Kids 7 – 12 Important Facts:


Slide35 l.jpg

  • Teens Triple Rate of E-book Reading


Slide36 l.jpg

  • Apple is the Format of Choice


Slide37 l.jpg

  • Bold Predictions for 2012?

25%

30%

40%

What’s ultimately best for the industry?


Slide38 l.jpg

Global e-Book Monitor

Understanding e-book adoption around the world

Bowker Market Research/ToC 2012


Slide39 l.jpg

Global e-Book Monitor – areas and partners


Slide40 l.jpg

Methodology

  • Initial coverage 10 markets where e-book adoption is at different stages

  • USA, UK, France, Spain, Germany, Australia, Japan, South Korea, India, Brazil

  • Minimum 1000 respondents in each market

  • Minimum 250 current/potential downloaders in each market

  • Fielded January 2012

  • Standard set of questions about influences and activities:

    • Awareness and acquisition of digital content

    • Categories downloaded

    • Numbers of e-book purchased

    • Likelihood of acquiring digital content in the future

    • Types likely to be bought

    • Factors most likely to encourage e-book purchasing

    • Factors most likely to discourage e-book purchasing

    • Impact of digital material on book purchasing

    • Device access – current and potential


Slide41 l.jpg

Some early key findings from first wave – Europe only


Slide42 l.jpg

Awareness of and whether paid to download a complete e-book in past six months


Slide43 l.jpg

Awareness of and whether downloaded a complete e-book for free in past six months


Slide44 l.jpg

% of downloaders buying e-books in each category in last six months


Slide45 l.jpg

Key findings to be released via partners end March/early April – Check BISG website for upcoming webinars


Slide46 l.jpg

  • Thanks for Listening!

Kelly Gallagher

Vice President, Market Research

Bowker

[email protected]

Len Vlahos

Executive Director

Book Industry Study Group

[email protected]


  • Login