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Communication Audits. Chapter 8 Phase 4: Critical Communication Experience. Critical Communication Experience. “Critical Incident Method” Advantages of the Method The technique focuses on specific behaviors. The techniques focuses on behaviors that have been directly observed.

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Communication audits

Communication Audits

Chapter 8

Phase 4: Critical Communication Experience


Critical communication experience
Critical Communication Experience

“Critical Incident Method”

  • Advantages of the Method

    • The technique focuses on specific behaviors.

    • The techniques focuses on behaviors that have been directly observed.

    • The responses are unstructured by the auditor.


Critical communication experience1
Critical Communication Experience

“Critical Incident Method”

  • Advantages of the Method

    • The technique can be adapted to any specific observable situation or context.

    • The technique is both reliable and valid.

    • The rich, qualitative data obtained from critical incidents is invaluable in interpreting the data from questionnaires.


Critical communication experience2
Critical Communication Experience

  • Administering the Questionnaire

    • Specify need for both effective and ineffective experiences.

    • Choose most appropriate means of collecting data.


Critical communication experience3
Critical Communication Experience

  • Analyzing the Data

    • Screen the Experiences

      • Observer

      • Time Frame

      • Evaluation

      • Behavior

      • Focus


Critical communication experience4
Critical Communication Experience

  • Analyzing the Data

    • Identify Incidents with Specific Person, Position, or Department

    • Divide into Effective and Ineffective Groups

    • Classify Incidents into Themes or Categories


Critical communication experience5
Critical Communication Experience

  • Interpreting the Results

    • Four Obstacles

      • Note the return rate

      • Develop categories

      • Maintain privacy

      • Derive generalizations


Communication audits1

Communication Audits

Chapter 8

Phase 4: Critical Communication Experience

END


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