1 / 27

Community Needs Analysis Proposal

Community Needs Analysis Proposal. Kate Skarbek Library Services Manager September 18, 2010. Strategic Planning.

penn
Download Presentation

Community Needs Analysis Proposal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Community Needs Analysis Proposal Kate Skarbek Library Services Manager September 18, 2010

  2. Strategic Planning • “…is the systematic outcome of a thinking process that enables libraries…to organize efforts…to carry out major decisions….Libraries…as customer-focused organizations develop services to meet their needs and also market to non-users who are potential customers.” • “…Must start with the customer.” (Stueart & Moran, 2007, p. 96).

  3. Strategic Plan: Vision 2023

  4. West View Recreation Center “Incorporate a separate building housing a Mature Adult Resource Center, Branch Library, Cultural Activities Center, Teen Center…to create a campus atmosphere for the recreational needs of everyone.” (p. FPR-30).

  5. Organizational Goals “Equitably meet the needs of Library patrons… Provide programming that is responsive to the changing needs of the community.” (p. 3).

  6. Objective 4 “Each year, Staff will review and respond to the changing needs in our community. Keep this plan as a changing organic document.” (p. 12).

  7. Core Services Discussions • Identified 11 Core Library Services • Identified 76 Core Activities for the Libraries • Which ones are most important? • Without asking the community, Staff can only make educated guesses.

  8. Service Quality Gap?

  9. Citizen Survey Over Time

  10. WPL users = 47% residents Who are the 53% non-users?

  11. WPL CNA History • In 2003, south Westminster CNA • In 1993, marketing audit for WPL • In 1968-9, WPL non-user study • In 1965, WPL user study

  12. 1969 LSA 17,000 Staff: 9 Income: $5-15,000 2010 LSA 109,353 Staff: 65 Income: $78,294 Westminster: Then & Now

  13. Socio-Economic Indicators

  14. Research Westminster • Gather information about: • Individuals (census, mapping), • Business data (EDC, directory), • Neighborhoods (EDC, drive throughs) • Groups (newspapers, interviews), • Agencies (newspapers, interviews), & • Lifestyles (other city services, interviews)

  15. Research Westminster • Users • ILS data, both patron and collection • Interviews, surveys, focus groups • Non-Users • Focus groups, interviews • Citizen survey & • Perhaps other surveys

  16. Timeline • 2010: Assemble CNAP team • 2011: • Divide CNAP into subteams • Research, gather, analyze & report January - December • 2012: • Citizen survey • Create Library Master Plan, 2013-2017

  17. CNA Project Team 8 Staff members from across library: • Library Services Manager • Librarians • Associates from public services • Clerks and shelvers • PR specialist • Automation Services coordinator 3 volunteers/interns

  18. Resources from City • City Manager to approve • Economic Development Office • City’s Volunteer Coordinator • Public Information Office • Cooperation of PR&L facility staff • Council to distribute surveys • Purchasing office to issue RFP • City Attorney’s Office to review contract

  19. Budget

  20. Unlike these statues

  21. People grow and change

  22. Never be static! • “…a community analysis must be updated continuously to monitor these changes, and library and information services must never be static.” (Grover, Greer, & Agada, 2010, p. 120).

  23. Resources • Adams 12 Five Star Schools. Retrieved on September 5, 2010 from http://www.adams12.org/ • Adams County District 50. Retrieved on September 5, 2010 from http://www.adams50.org/adams50/site/default.asp • Baker, S. L. & Wallace, K. L. (2002). The Responsive public library: How to develop and market a winning collection. Second edition. Englewood, CO: Libraries Unlimited. • Burke, S. K. (2008) Use of public libraries by immigrants. Reference & User Services Quarterly, 48(2),164-174. • City of Westminster (2010, April 29). RTD plans rail to South Westminster by 2016. Retrieved on September 5, 2010 from http://www.ci.westminster.co.us/33_3084.htm • City of Westminster. (2009, April). Strategic Plan: 2009 – 2014 – 2023, Executive Summary. Retrieved on September 12, 2010 from http://www.ci.westminster.co.us/files/strategicplanexecsum.pdf • City of Westminster, Office of Economic Development. Westminster Business Directory. (2010, August 19). http://www.ci.westminster.co.us/busdir/default.htm • City of Westminster, Office of Economic Development. (2010). Retrieved August 21, 2010 from http://www.ci.westminster.co.us/files/edprofile.pdf • Coel, Margaret. (1987). A New Westminster: 1976 and Forward for Colorado’s 10th Largest City. Westminster, Colorado: North Suburban Printing & Publishing. • Gedda, I.K. (1968, August). A survey of the non-users of the Westminster Public Library: A report presented to the faculty of the School of Librarianship, University of Denver. Unpublished.

  24. Resources • Grover, R.J., Greer, R.C., & Agada, J. (2010). Assessing Information Needs: Managing Transformative Library Services. Denver, CO: Libraries Unlimited. • Jefferson County Public Schools. Retrieved on September 5, 2010 from http://www.jeffcopublicschools.org/ • Derby, G., Hobbs, B. McConaghy-White, P., & Nikolysyvsky, R. (1993, December). Westminster Public Library Services Marketing Audit. Unpublished manuscript. • Masias, M. & Pfeiffer, N. (2003, April 12). A new library in Westminster, Colorado. Unpublished manuscript. • Matthews, J.R. (2008, November/December). Customer satisfaction: A new perspective. Public Libraries, 47(6), p. 52-55. • McDermott, M.E. (1965, March). Public use of the Westminster Public Library. Unpublished. • Metro North Chamber of Commerce. (2010, September 2). Home. Retrieved September 6, 2010 from http://www.metronorthchamber.com/index.asp

  25. Resources • National Research Center, Inc. (2010, June). City of Westminster 2010 Citizen Survey Presentation. Retrieved on September 13, 2010 from http://www.ci.westminster.co.us/files/citizen_survey.pdf • National Research Center, Inc. (2010, June). City of Westminster 2010 Citizen Survey Presentation. Retrieved on September 13, 2010 from http://www.ci.westminster.co.us/910.htm • The Neilsen Company. (2009). Claritas. [Computer software]. Retrieved by the Westminster Office of Economic Development on July 20, 2009 from http://www.claritas.com • Rosenblum, L. (2010, January/February). How to thrive by design in tough times. American Libraries, 41(1/2), p. 40-43. • Saunders, E. S. (2007). The LibQUAL+ phenomenon: Who judges quality? Reference & User Services Quarterly, 47(1), p. 21-24. • Stern, V. (2010, June). Why we borrow? Using retail strategies in public libraries. Illinois Library Association Reporter, 28(3), p. 4-8. • Stueart, R.D. & Moran, B.B. (2007). Library and Information Center Management. 7th edition. Westport, Connecticut: Libraries Unlimited.

  26. Resources • The U.S. Census Bureau. (2009, October 24). Fact Sheet. Retrieved from http://factfind.census.gov • Wallace, K. (2007). Marketing mindset: Focusing on the customer, from Technical Services to Circulation. Feliciter, 53(3), p. 126-129. • Westminster Public Library. (2009). Collection development policy. Retrieved October 17, 2009 from http://www.ci.westminster.co.us/1415_2092.htm#colldev • Westminster Public Library. (2007). Library Services Master Plan: 2007-2012.  • Westminster Public Library. (2009). Monthly report - Circulation details for Sep[tember]2009, Irving Street Library. [Data file]. Retrieved from http://wallace.westminster.lib.co.us/ • Wilson, T.D. (1981). On user studies and information needs. Journal of Documentation, 37(1), p. 3-15. Retrieved August 28, 2010, from http://informationr.net/tdw/publ/papers/1981infoneeds.html • Wilson, V. (2009). Female Public Library Patrons Value the Library for Services, Programs, and Technology. Evidence Based Library And Information Practice, 4(1). Retrieved August 29, 2010, from http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/4461/5076

More Related