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2012 Cookie Program

Marketing Campaign Initiatives. Overall Goals Provide mktg. tools to volunteers/girls Increase community awareness Inform internal audiences & community. 2012 Cookie Program. Marketing Campaign Initiatives. Internal Communication Cookie Program Family Guide CookiE-Grams

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2012 Cookie Program

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  1. Marketing Campaign Initiatives • Overall Goals • Provide mktg. tools to volunteers/girls • Increase community awareness • Inform internal audiences & community 2012 Cookie Program

  2. Marketing Campaign Initiatives • Internal Communication • Cookie Program Family Guide • CookiE-Grams • Online Resources - website/Facebook • GSGLA Cookie & Nut Friends 2012 Cookie Program

  3. Marketing Campaign Initiatives • External Communication • Billboards, Mall Network, Cinema Ads • Online & Print ads & Radio PSAs • Social Media • Official Booth Site Posters • Press & Media Coverage 2012 Cookie Program

  4. Marketing Campaign Initiatives • Partnerships • Pasadena Federal Credit Union • What Can a Cookie Do Video Contest? • Exploring Partnerships • Go Country FM • Clear Channel (KIIS/MYFM/KOST/HOTT) • KTLA • Restaurants/Food Trucks/Bakeries 2012 Cookie Program

  5. Marketing Campaign Initiatives • Be a Marketing Guru! • Troop Boothing Kit • Super Boothing Kit • Download & use website resources • Utilize your networks (on and off-line) • Represent Girl Scouts with pride! • Wear uniform/sash, pins, colors • Be prepared to “speak Girl Scout”! • Smile and say thank you! 2012 Cookie Program

  6. Marketing Campaign Initiatives • Marketing Messages for 2012 • Want Cookies? There’s an app for that. • The “More” Campaign • Cookie Program is the largest financial literacy program for girls in the country • Cookies support girl programs/activities • Get a Box, Give a Box (Gift of Caring) 2012 Cookie Program

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