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Kansas Corporation Commission Workshop on Energy Efficiency Quick Start Programs Sue Nathan PowerPoint PPT Presentation


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Kansas Corporation Commission Workshop on Energy Efficiency Quick Start Programs Sue Nathan Applied Energy Group, Inc. Objective (and Definition).

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Kansas corporation commission workshop on energy efficiency quick start programs sue nathan

Kansas Corporation Commission

Workshop on Energy Efficiency

Quick Start Programs

Sue Nathan

Applied Energy Group, Inc.


Objective and definition

Objective (and Definition)

  • Use the experiences from elsewhere to choose programs that are highly likely to pass a TRC test, and which can be staged and implemented quickly and successfully

  • “Good enough is better than perfection when it comes to getting started with energy efficiency. ”


Kansas corporation commission workshop on energy efficiency quick start programs sue nathan

IS THIS AS GOOD AS IT GETS?


Almost yes

Almost Yes

  • You will never get perfection.

  • Any analysis, any evaluation you do is still, and always will be, an estimate.

  • WHY?


Program impacts over simplified

“PROGRAM” impacts – (over-simplified)

Weather normalized pre usage less weather normalized post usage for the participant

  • Weather normalized pre usage less weather normalized post usage for the non-participant

    =savings attributed to program

    Surveys and regression analysis can try and capture a variety of other issues that impacted energy use


Before you get started

Before you get started …

  • Know what is fueling your growth

    • Plug load on the electric side

    • Average residential use decline on gas side

  • Keep start up and ongoing costs separate (benefit cost analysis)

  • DO do all 5 benefit cost tests


Should kansas support qspps

Should Kansas support QSPPs?

Absolutely!

Yes!

Are you kidding me? Of course!

That’s a really silly question! Just my opinion.

Check it out, dude! Yeah man!

Why not?!


Portfolio design

Portfolio Design

  • QSPs are not exclusive

  • You should have a good balance of

    • Program types

    • Markets covered

    • Key end uses

  • Delivery

  • Give yourself enough lead time (even for QSPs)

  • Matrix portfolio


Program goal

Program Goal

  • What are you trying to accomplish?

  • Will you be able to measure your accomplishments? Examples to think about:

    • Low Flow Shower Heads

    • Insulation

    • Cooling System

    • CFLs

  • Do things well … you have one chance at a first impression


Don t forget

Don’t forget …

  • Energy Star

  • CEE

  • Trade Allies

    • Don’t go in and out of programs

    • Pilots are a mixed bag for them

  • Stay abreast of what’s happening throughout the country

    • CA, New England, MN, IA, WI

    • Conferences, Newsletters, Internet


Two key elements to success

Two key elements to success

Regardless of the program design, you also need…

A detailed

Implementation

Plan

An effective

Marketing

Plan


Implementation plan

Implementation Plan

  • Start at the beginning – how do customers enter the program?

  • Where do they go from there?

  • What is the workflow this generates?

  • Where are the decision points?

  • Where are the holding areas?

  • Where does it end?

  • At what points is data collected? Where is it stored?

  • Flowchart every step!

Hint: Find someone who likes to do this!


Marketing plan

Marketing Plan

  • Awareness vs Call to Action

  • Key messages

  • Communication Methods

  • Multi-touchpoint vs single point

  • Channel management

  • Affiliation marketing

  • Program names/umbrella name


Summary

Summary

  • Yes start with Quick Start…

  • Once you get some experience, expand if you want, especially to areas such as New Construction

  • Don’t try for perfection

  • Work as a team


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