Chapter 2 Service Characteristics of Hospitality and Tourism Marketing


2. Chapter Objectives. Describe a service culture Identify four service characteristics that affect the marketing of a hospitality or travel productExplain marketing strategies that are useful in the hospitality and travel industries. 3. Key Concepts. Service CultureIntangibilityInseparabilityVariabilityPerishabilityInternal marketingInteractive marketingManaging differentiation.

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Chapter 2 Service Characteristics of Hospitality and Tourism Marketing

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