Chapter 2 Service Characteristics of Hospitality and Tourism Marketing PowerPoint PPT Presentation


  • 1284 Views
  • Uploaded on 22-01-2012
  • Presentation posted in: General

2. Chapter Objectives. Describe a service culture Identify four service characteristics that affect the marketing of a hospitality or travel productExplain marketing strategies that are useful in the hospitality and travel industries. 3. Key Concepts. Service CultureIntangibilityInseparabilityVariabilityPerishabilityInternal marketingInteractive marketingManaging differentiation. - PowerPoint PPT Presentation

Download Presentation

Chapter 2 Service Characteristics of Hospitality and Tourism Marketing

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript