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WPTZ-TV Burlington - Plattsburgh Consumer Research Internet Presentation Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income & Ethnic Background, and is compared to projected Census Data. Telephone Interview Random Digit Dialing (RDD)

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  • WPTZ-TV Burlington - Plattsburgh Consumer Research

Internet Presentation


Interview Method

Marshall Marketing Info:

Data is proportionate by Gender, Age, Income & Ethnic Background, and is compared to projected Census Data.

Telephone Interview

Random Digit Dialing (RDD)

Listed & unlisted numbers

Dates of Interviewing

April 18 - 30, 2007

In-Tab

500 Respondents

18 Years of Age or Older

Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions)

Consumer Categories: You have access to over 40 categories of business

Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more.


Distributed Proportionately

Data may be broken out by individual county or by a group of counties.

The MM&C Data can also be separated by Zipcode Clusters.

Marshall Marketing Info:


CS COMPUTER/INTERNET/WIRELESS

Do you currently...?


UTILIZE INTERNET IN A MONTH

How frequently do you utilize the internet in a typical month?


PRODUCTS/SERVICES PURCHASED ON-LINE

In the past 12 months, what products/services have you purchased on-line?


ACCESS THE INTERNET

When do you access the internet most often?


INTERNET ACCESS OTHER THAN HOME

Where do you have internet access OTHER than at home?


HOW OFTEN ACCESS INTERNET

If you access the internet from somewhere OTHER than at home, how often do you do that?


MEDIA WEBSITES

Why do you visit the websites of media outlets, such as television stations?


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