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Get More Revenue With SaaS. Pat Correia SaaS Marketing Manager, Parallels. Objectives for this Presentation. Help you Understand The SaaS Opportunity and Challenges How the SaaS Ecosystem can work for you How to Utilize Virtualization, Automation and Standards in SaaS

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Get More Revenue With SaaS

Pat Correia

SaaS Marketing Manager, Parallels


Objectives for this Presentation

Parallels - Optimized Computing

Help you Understand

  • The SaaS Opportunity and Challenges

  • How the SaaS Ecosystem can work for you

  • How to Utilize Virtualization, Automation and Standards in SaaS

  • What common Revenue Models there are that will help to motivate you to SaaS


Agenda

Parallels - Optimized Computing

SaaS Opportunity and Challenges

Parallels Open Platform

A Framework for SaaS

Utilizing your SaaS Platform

Revenue Model Examples

Call to Action


SaaS - Opportunity

SaaS % of Business Software Market

opportunity: $8B increasing to $40B

  • 5% of new business software deployed as a service – 2005

  • 25% of new business software deployed as a service – 2011

  • Opportunity

    • $8B (2006) => $40B (2011)

    • 50 million SMB customers

  • Types of applications

    • CRM, web conferencing, web content management, HR, supply chain, collaboration, email, and more

  • Example Case:

  • 55% of IBM’s over 10,000

  • PartnerWorld ISVs are considering offering Software as a Service*

  • * IBM PartnerWorld Survey

Parallels - Optimized Computing


SaaS –Application Categories

Software as a Service categories to deploy

Email / Collaboration

HR Portals

ERP

Where Service Providers are Today

Web Conferencing

E-commerce

/E-marketing

CRM

  • Web Infrastructure

  • Shared web hosting

  • Basic email/webmail

  • Dedicated, VPS

Online Games

  • Traditional Apps Deployed into VPSs

  • Accounting, business adm., spreadsheets, doc mgmt management, CAD/CAM, etc.

Opportunities Available to both Providers and ISVs!

Parallels - Optimized Computing


SaaS – The Track to Higher Revenue

Advanced Apps(CRM, ERP, vertical)$250-$1500+

$1,000

Add Business Collaboration(i.e. SharePoint, LCS, VoIP)$200-$500

SaaS

Business-Class E-mail(i.e. Hosted Exchange)$150-$300

Dedicated & Managed Server$100-$500

$100

Revenue Opportunity (SMB: 20 Users/Month)

Virtual PrivateServers$15-$100

Infrastructure

Shared DynamicWeb , DB, Apps$5-$20

Shared StaticWeb Hosting$3-$10

DomainRegistration$1-$3

$10

Application Mgmt

Email

Web Presence

E-commerce

Collaboration

Customer Needs

Parallels - Optimized Computing


SaaS – Parallels Advantage

  • Service Provider Advantage with Parallels SaaS

  • Parallels Open Platform Extends your Infrastructure

    • SaaS capable from provisioning to billing

    • Maximize a platform you are using now

  • Significantly Cut Costs to Implement SaaS

    • Get to market faster

    • Without requiring additional resources

  • Leverage Parallels Ecosystem to Offer a Wide Range of High Demand SaaS Applications

    • Web, Collaboration, CRM, Back Office, Front Office

    • Centrally located in Catalog, Latest versions

Get all the details at parallels.com/saas

Parallels - Optimized Computing


Agenda

Parallels - Optimized Computing

SaaS Opportunity and Challenges

Parallels Open Platform

A Framework for SaaS

Utilizing your SaaS Platform

Revenue Model Examples

Call to Action


SaaS – Ecosystem Example with APS

Service Providers

ISVs

Users

SaaS Services

SaaS Applications

  • SaaS Clients

  • Corporations

  • SMBs

  • SoHos

  • Individuals

Delivered

Packaged

$

$

APS Provider

Access to hundreds

of APS Applications

APS Application

Packaged and Certified

Independent

Software Vendor

World-Wide Channel

of Service Providers

SaaS Application

Subscribers

Parallels - Optimized Computing


Parallels Vision – Optimized Computing

Consumer & Business (On Premise)

Service Provider(Hosted & SaaS)

Usage

Model

Parallels Open Platform

Eco-system

APS Standard

APS Catalog &Marketplace

Virtual Templates & Appliances

AutomationDev Platform

Automation

Plesk Expand

Plesk Billing

License Automation

Business Automation

Plesk Control Panel

Plesk Sitebuilder

Virtual Automation

Operations Automation

Solutions

Virtualization

Desktop

Workstation

Server

Containers

  • Virtualization growing, replacing physical infrastructure

    • Enabler of SaaS & contributor to overall industry revenue/profit growth

  • All automation products support SaaS & APS today

    • Offer APS-certified application through Parallels Automation products

Parallels - Optimized Computing


Agenda

Parallels - Optimized Computing

SaaS Opportunity and Challenges

Parallels Open Platform

A Framework for SaaS

Utilizing your SaaS Platform

Revenue Model Examples

Call to Action


SaaS Virtualization and Automation

  • We will see in the following examples that there are several ways to SaaS

    • Your Platform and offerings can be basic or complex; it’s up to you

    • Either way Automation and Virtualization can do the work for you

Parallels - Optimized Computing


SaaS Virtualization and Automation

Parallels - Optimized Computing


SaaS Virtualization and Automation

Parallels - Optimized Computing


SaaS Virtualization and Automation

Parallels - Optimized Computing


Agenda

Parallels - Optimized Computing

SaaS Opportunity and Challenges

Parallels Open Platform

A Framework for SaaS

Utilizing your SaaS Platform

Revenue Model Examples

Call to Action


Parallels Virtuozzo Containers Templates

  • Virtuozzo Templates at parallels.com/virtuozzo

    • Over 588 Parallels Virtuozzo Containers Templates and growing!

Parallels - Optimized Computing


SaaS - Parallels Virtuozzo Containers (PVC)

  • www.webhosting.com.au. ACT!

    • Conectix (company behind acthosting) configures one instance of ACT inside one VE of PVC; sells as Virtual Appliance

    • They sell this value add VPS for more than a blank VPS

  • Struktur AG’s “Global Conference Room” solution

    • Multi-tenant app with performance for up to 1000 users

    • Simplified installation, configuration and maintenance

  • More SaaS examples at parallels.com/saas

Billing and Customer

Notification

Custom VzT ~ 2hrs

Provisioning addtl VCs

took 2 minutes

On-line Backup

2X Performance

Up to 50-60 Containers

Hosted IP-PBX

50 virtual

environments

Parallels - Optimized Computing


Parallels Automation for SaaS

Pre-engineered modules for SaaS Applications

E-mail Hosting Hosted Exchange Hosted Sharepoint

Hosted Dynamics CRM

Parallels - Optimized Computing

  • Management Tools and Automation

    • Overlay platform to optimize internal and hosted infrastructure/services on top of industry standard platforms

  • The most widely used datacenter automation solution in the world

    • Single, centralized point of management for all deployed services

    • Minimizes operational costs through streamlining and reducing overhead needed to perform provisioning and billing tasks

    • Rapidly meet customer demand with fast time-to-market for service offerings


SaaS – Parallels Automation

Microsoft Dynamics

CRM 4.0

Microsoft Exchange 2007

Mobile &

messaging services

Parallels - Optimized Computing

  • IceWEB‘s IceMAIL

    • With Parallels AutomationSMBs can enjoy the benefits without the expense of owning and maintaining mail servers

  • Exchange My Mail

    • Using Parallels Automationthey are selling Hosted Exchange 2003 / 2007 and Hosted SharePoint 2.0 / 3.0

    • Customers are adding Blackberry Support toit or Google Mail Security

  • More Recent Examples:


Parallels Plesk Control Panel

  • Upgrade/license applications installed via the Application Vault on a domain level directly via the Plesk interface

Parallels - Optimized Computing


Application Packaging Standard (APS)

  • APS Standard

  • Packaging format to integrate Open Source & Commercial Applications with Control Panels

  • APS Applications

  • Parallels is working with ISVs to package existing Apps to offer as SaaS

  • APS Control Panels

  • Parallels Control Panels work with APS

  • In-House Control Panels such as 1&1, HostEurope, Cohaesio work as well

www.apsstandard.com

Parallels - Optimized Computing


APS Catalog – Parallels Open Platform

Over 166

APS Applications

APS Apps are

both Open Source

and Commercial

www.APSstandard.com

  • APS

  • Parallels' products establish a basis for delivering APS-compliant applications, central location, latest versions

Parallels - Optimized Computing


APS Application Catalog Categories

  • Categories Targeted for APS

  • Back office

    • Accounting/Financial

    • Asset Management

    • Billing

    • Business Intelligence

    • Business Process Management

    • Channel Management

    • Compliance and Risk Management

    • Customer Relationship Management

    • Dispatch Management

    • Enterprise Resource Planning

    • Expense Management

    • Human Resource Management

    • Knowledge Management

    • Manufacturing Solutions

    • Payroll

    • Portfolio Management

    • Procurement

    • Product Lifecycle Management

    • Product Planning

    • Professional Services Automation

    • Sales Compensation Management

    • Sales Force Automation

    • Supply Chain Management

    • Talent Management

    • Transportation Management

    • Transportation & Logistics

    • Vendor Management

    • Work Order Management

    • Workforce/Field Service Management

  • Web

    • Web Development

    • Content Management

    • Web Analytics

    • E-commerce

  • Applications

  • Collaboration

    • E-mail/Calendaring

    • IP Telephony

    • Telecommunications

    • Web Conferencing

    • Community Site Services

    • Project Management

    • Portals

  • Personal

    • Blog

    • Gallery

    • Site Builder

    • eLearning

  • Front office

    • Appointment Scheduling

    • Help Desk Management

    • Call Center

    • Interactive Voice Response

    • On-line Marketing

    • Productivity

    • Survey Solutions

  • Infrastructure

    • Security

    • Backup

    • Management

    • Application Management

Parallels - Optimized Computing


SaaS ISVs on FastTrack can help

www.pinnaclecart.com/

www.magentocommerce.com/

www.open-xchange.com/

www.invisionpower.com/

www.sugarcrm.com/

www.bvsoftware.com/

www.voipnow.com/

www.smartertools.com/

www.creloaded.com/

www.epages.de/

www.interspire.com/

Parallels - Optimized Computing

Parallels - Optimized Computing

25


APS Service Provider Certification Benefits

Benefits

Silver Provider

Gold Provider

Fees

Silver Provider

Gold Provider

Parallels - Optimized Computing


Agenda

Parallels - Optimized Computing

SaaS Opportunity and Challenges

Parallels Open Platform

A Framework for SaaS

Utilizing your SaaS Platform

Revenue Model Examples

Call to Action


SaaS Revenue Examples

Parallels - Optimized Computing


SaaS Revenue Examples

  • All numbers are only estimates, subject to change and used soley to illustrate possible business models

Parallels - Optimized Computing


SaaS Revenue Examples

  • All numbers are only estimates, subject to change and used soley to illustrate possible business models

Parallels - Optimized Computing


SaaS Revenue Examples Summary

  • All numbers are only estimates, subject to change and used soley to illustrate possible business models

Parallels - Optimized Computing


SaaS Revenue Examples

$11.95/mo

$24.95/mo

$49.95/mo

$2.95/mo

$7.49/mo

  • Example of mixed SaaS Application offering

Parallels - Optimized Computing


Agenda

Parallels - Optimized Computing

SaaS Opportunity and Challenges

Parallels Open Platform

A Framework for SaaS

Utilizing your SaaS Platform

Revenue Model Examples

Call to Action


SaaS - Next Steps for Service Providers

Utilize your SaaS Enabled Platform to Offer SaaS

  • Virtuozzo Containers => Virtuozzo Templates

  • System Automation => Pre-engineered modules

  • Plesk Control Panel => Add-ons/APS Application Catalog

    Get Certified as an APS Provider

  • Optional: To up-level your APS Participation

    Collaborate with ISVs

  • Many ISVs with Valuable Apps, More on the Way

    Talk to Us

  • Success/Challenges/Tools You Need

  • Send questions to saasbiz@parallels.com

Parallels - Optimized Computing


Get More Revenue with SaaS - Summary

SaaS is a Huge Opportunity!

With Parallels help you can get into SaaS quickly

Virtualization and Automation are key enablers of SaaS

Many ways to offer SaaS and make Money

SaaS:

Let’s work together to realize the Revenue Opportunity!

Parallels - Optimized Computing


Appendix

Parallels - Optimized Computing


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