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Understanding the Unique Elements for Outdoor Digital Sign Deployment

Understanding the Unique Elements for Outdoor Digital Sign Deployment. Robert Molloy, President CyberResearch, Inc. Branford, CT USA Presented at the Digital Signage Show New York, New York November 11, 2009. Robert Molloy, President CyberResearch, Inc. Branford, CT USA

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Understanding the Unique Elements for Outdoor Digital Sign Deployment

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  1. Understanding the Unique Elements for Outdoor Digital Sign Deployment Robert Molloy, President CyberResearch, Inc. Branford, CT USA Presented at the Digital Signage Show New York, New York November 11, 2009

  2. Robert Molloy, President CyberResearch, Inc. Branford, CT USA Presented at the Digital Signage Show New York, New York November 11, 2009

  3. Understanding the Unique Elements for Outdoor Digital Sign Deployment

  4. Cost vs. Performance What’s The Difference? • Consumer LCD displays. • Commercial digital information displays/DID. • Industrial Displays. • Outdoor sunlight readable displays.

  5. Sunlight Readability An LCD Display can appear “washed-out” because of high ambient light levels.

  6. Sunlight Readability Active Display Enhancement • If you double or triple the brightness of the backlight, you will also double or triple the energy consumption of the backlight. You will also double or triple the amount of heat generated. • The more heat that is generated by the by the backlight the more power will be consumed by the temperature control system in its efforts to cool the backlight.

  7. Sunlight Readability Passive Display Enhancement Each time light passes from one medium to another (i.e. from air to glass or from glass to air), 4% of the light is reflected. In a monitor with anti-reflection coated glass, over 8% of incident light is reflected( left) versus only 0.2% with AR-Bonding (right). Note: Without the benefit of either anti-reflection coated top glass or AR Bonding over 12% of incident light is reflected Learn more… Google “LCD optics 101 by 3M”

  8. Vandal Resistance • Vandal resistant fasteners. • Mechanical lock. • Alarm systems. • Other security measures. • Sacrificial Glass.

  9. ck Mechanical Design What does it takes to build a rugged sunlight readable digital signage display which can withstand the demands of all-weather outdoor 24/7 operation (including solar radiation, heat, cold, dust, wind, rain and snow) ?

  10. Modular easy to service components and remove internet based performance monitoring systems can help ensure trouble free operation. Field Serviceability

  11. Installation Considerations • Careful consideration should be given to orientation, tilt and shading. • Smart location can prolong LCD life. • Improve image viewing quality. • Reduce long term operation and maintenance cost.

  12. A rule of thumb is that for a display in direct sunlight, approximately 1/3 of the heat is generated by the backlight and 2/3 by solar radiation. Go Green Conserve Energy and Save Money • The greater the power consumption the more it will cost to power the display over its lifetime. • Solar powered energy efficient outdoor sign protect the environment and save money • Most cost effective passive display enhancement is shade

  13. Deliver targeted promotions at the right time and place. Benefits of Digital Signage • Personalize your communications on a one-to-one basis. • Engage your customer and reduce perceived wait times. • Provide compelling content to enhance the “customer experience”. • Build your brand and generate more repeat business.

  14. Drive-thru Menu Boards • QSR Preview Menu Boards & Kiosks • Gas Station / Convenience Stores • Outdoor Dining / Sports Bars • Food Service / Cafeterias

  15. Theme Parks / Way Finding • Sports Stadiums / Arenas / Events • Hotel / Casino / Race Track • Golf Course / Rock Concerts • Performing Arts / Theaters / Museums

  16. Airport Facilities • Train / Subway / Bus Stations • Highway Toll Plaza • Bus Shelter Street Furniture • Cruise Ship / Ferry Docks

  17. Retail Digital Signage • Shopping Malls • University Campus • Trade Shows / Exhibit Halls • House of Worship / Hospitals

  18. Outdoor Home Theater* • Patio / Deck / Barbecue • Sports Bars / Night Clubs • Yachts / Swimming Pools / Spas • Luxury Box Instant Replay *720P/1080P FHD

  19. Public Buildings / Parking Lots • Military Bases / Hospitals • R&D Laboratories / Training Simulators • Petrochemical / Offshore Platforms • Manufacturing / Process Control

  20. It’s all about the “customer’s experience” and optimizing the business process. Cost vs. ROI • Target high ROI applications. • Don’t just thing reduced cost. Also think increased top-line revenue and bottom-line profit.

  21. Summary • If you have an application with high ROI potential, you can’t afford to delay the start of your learning curve. • Start Small but Think Big…….. the Important Thing is to Start • Imagine the possibilities.

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