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This presentation outlines the importance of governance in GAA fundraising, including understanding club finances, financial planning, and effective fundraising strategies. It emphasizes the need for transparency, strong financial controls, and credibility to maximize fundraising potential. The presentation also provides guidance on creating a business plan, planning fundraising activities, and project-specific fundraising.
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Feargal McCormack - Chair of GAA Audit Committee Pearse Cullen – Ballinderry Shamrocks
Presentation Outline • Governance and Understanding your Club’s finances • Financial Planning and selling the value of your Club • Planning your fundraising • Some Dos and Don’ts of Fundraising
Governance • We in the GAA rightly believe our games to be among the finest in the world • GAA is about much more than just what happens on the field of play • Indeed our games and other community activities can only continue to flourish, if we strive to apply the same high standards to everything that we do behind the scenes as well • Governance in a GAA context, should ensure that we pride ourselves, not just on what we do, but on doing things the right way
Governance and GAA Fundraising • Credibility, brand earned over many years and trust relationship with local community, is probably the most important issue for a GAA Club and its fundraising potential • We have a responsibility to our members and to the wider community to make sure that the GAA continues to be held in high esteem • In terms of fundraising and subsequent management of Club finances, we must be very conscious that we are seeking and managing other people’s money • In my experience transparency and strong internal financial controls correlate with sustainable fundraising (St. Peter’s GAA Club AGM on 25 October 2016 and Treasurers Report and Accounts for 13 months ended 30 September 2016, already available for download from club’s website warrenpointgaa.com) • New GAA Speaking up Policy
Understanding Your Club’s Finances • Legal Entity: • Unincorporated Association • Community Amateur Sports Club (CASC) • Company limited by Guarantee • Section 235 in RoI • Charitable Status • Financial Statements: • Income & Expenditure Account • Balance Sheet • Notes to Financial Statements • Cashflow Statement (expected timing of cash receipts and cash payments) • Operational (Revenue) and Capital Fundraising and Expenditure • Gift Aid and new Rates Relief
“OURPRESENT CIRCUMSTANCES DON’T DETERMINE WHERE WE CAN GO; THEY MERELY DETERMINE WHERE WE START”
Financial Planning • Failing to plan, is planning to fail • The future belongs to those who plan for it • If you don’t have a destination, you will never get there • 5 Year Strategic Plan • One Year Business Plan, incorporating Financial Forecasts • Financial Budgets and Budgeting
Business Plan An effective business plan will reflect the Club vision and values and help you set targets, collate all your ideas, plan coherently what you intend to do in the future, why, when, in what order and with what level of return on your investment. It will help you to assess and verify that your ideas are realistic and workable and is an essential tool to support your pursuit of external grants and other funding
Rationale for Developing a Business Plan • To demonstrate how the Club will manage its activities on a day to day basis • To set out strategy for your Club, particularly marketing strategy and value proposition in respect of activities or specific projects • To identify the financial resources required in order to operate the club and how the Club will generate them • To establish targets / budgets and confirm how these will be monitored
Planning your Fundraising • Refer to GAA Fundraising Toolkit (www.gaa.ie) • Establish your fundraising need – both in terms of annual operational activities and specific one-off capital expenditure or special projects • For example in case of our own one single Club model, operating 5 game codes and a variety of off the field activities – we estimate our annual operational funding requirement to be £130k • Core operational fundraising planning should be planned using a calendar diary over a 12 month period • Identify the key personnel required, perhaps set up a fundraising unit within Club
Planning Your Fundraising cont’d… • Operational Funding, in the case of our own GAA Club, St. Peter’s Warrenpoint:
Capital Expenditure or Project Specific Fundraising • Needs to be clearly separated from operational expenditure needs • Strong need and value proposition must be clearly demonstrated – clearly identifying the perceived needs and benefits associated with the project – may require tailoring to objectives of grant programmes • Potential cocktail mix of funding agreed e.g. fundraising from patrons, grants and debt finance • Single Project Plan required with separate financial projections and assumptions • Plan and implement a formal plan in terms of resources and sources of finance, together with an implementation plan • SOS St. Peter’s Church Development Fund
Project Specific Fundraising – Key Steps • Develop your Idea • Develop a Plan • Get People Involved • Prepare a Budget • Set a Financial Target • Advertise and spread the word • Comply with legal & statutory requirements • Planning Checklist and Implementation Action Plan
The Dos of Fundraising • Governance – the funds raised should always be under the control of the Club Committee – a fundraising group is to raise funds and have no brief in club spending policy • Planning and co-ordinated implementation is fundamental, including risk assessment if applicable • Transparency and effective communications throughout project • Understand difference in Operational and Capital Funding requirements • Be creative and have fun
Don’ts of Fundraising • Avoid an adhoc or non-structured approach • Do not do fundraising in isolation, be aware of what other fundraising is taking place in the geographical area • Avoid any sponsors or advertisers who do not fit with the ethos of the GAA and your Club • Avoid high risk activities – keep it safe and keep it legal • At least two people present when counting money
Conclusion • ENJOY • SHARE YOUR FUNDRAISING EXPERIENCES
Ballinderry Shamrocks GAC • Rural South Derry Club approx. 550 Club members • We are a Football and Camogie providing Gaelic sports to our playing members from U6 through to senior level in both disciplines. • In 2009 we undertook to further develop our complex at Shamrock Park by purchasing 8.5 acres of land to provide new full size pitch, floodlighting, construction of a 4G pitch with floodlighting, Ball wall and additional car parking. • The fundraising began and still continues
Sources of club Income • Important to ensure you can cover the day to day running of your club first and foremost. Know your club running costs • Sources of Club income: Lotto/Pitch side Advertising/Registration Fees/Senior team sponsorship/Grants (local council)/Hire of Facilities • Servicing loans. Friends of Ballinderry • Fundraisers. Important to be clear as to why and what you are fundraising for. Know your costs and set your target for fundraising.
Fundraisers • Celebrity Cookery Night (fundraiser up to £10k) • Jailbreak (fundraiser up to £80k) • Aaron Devlin Golf Day.
Neven Maguire Cookery Night Income Sponsorship Ads, Main Sponsor, Raffle on the night, Stalls & Ticket Sales Expenditure Neven, Venue & Printing costs Benefits Apart from the money raised it’s a different night that attracts people who would not normally attend your typical GAA function.
Jail Break • 40 volunteers tasked with raising £2k each ‘Bail Money’ • Try and use people from business community if you can easier for them to raise £2k • Co ordinate fundraising. Maximise exposure through social media • Costs £18- £20k if you want to raise big money you need to be prepared to spend big. • Potential income £60 to £80k
The Ulster Club Open/Aaron Devlin Golf Day • Main Sponsor • 18 Main Tee box sponsors. • Unlimited £100 hole sponsors • Team Entry £500 per team • Shot gun start over 60 teams taking part • Expenses • Course/complimentary drink/food on course and in club house/prizes/printing/goodie bags
Lessons learned You need support you won’t be able to do this on your own. Set up a finance team make sure everyone knows their roles within this team. Make sure your club members know how much has been collected what expenses were incurred in the running of the event and what the end financial benefit to the club was. If possible ring fence the money from your fundraiser so that the money is only spent on what you originally set out to fundraise for.
