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CAMPUS PULSE: A New Initiative to Increase Student Survey Response Rates

CAMPUS PULSE: A New Initiative to Increase Student Survey Response Rates. Heather A. Kelly Assistant Director Allison M. Walters Institutional Research Analyst University of Delaware Office of Institutional Research and Planning. Presented at the 2007 Annual AIR Forum Kansas City, MO

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CAMPUS PULSE: A New Initiative to Increase Student Survey Response Rates

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  1. CAMPUS PULSE:A New Initiative to Increase Student Survey Response Rates Heather A. Kelly Assistant Director Allison M. Walters Institutional Research Analyst University of Delaware Office of Institutional Research and Planning Presented at the 2007 Annual AIR Forum Kansas City, MO June 6, 2007

  2. UD At A Glance • Doctoral/Research Extensive • Primarily traditional, residential 4-yr institution • Fall 2006 Enrollment • Undergraduates: 15,849 • Graduates: 3,446 • Professional & Continuing Studies: 1,085 • TOTAL: 20,380

  3. IR typically surveys undergraduates each spring Alternate between ACT Survey of Student Opinions, NSSE, or homegrown survey Examples of Declining Response Rates ACT Survey of Student Opinions 1995: 27% 1998: 26% 2002: 21% 2006: 16% NSSE 2001: 44% 2005: 32% Past Surveys

  4. Reasons Complete Desire to help UD Related to students’ interests Results could impact personal experience Required minimal effort Had free time Approached in-person Instant incentive Declining Response RatesWhat are students telling us? Reasons Do Not Complete • Survey of no interest • Annoyed by many/multiple requests • Too complicated • Too much time/effort to complete • Frustrated not seeing any changes or being notified of results

  5. What to do next??? Introducing the Campus Pulse Initiative

  6. Trabant Student Center Buses Campus Life Class Schedule Dining Diversity Financial Aid Gym/Athletic Facilities Safety/Security Hot Button Issues Perkins Student Center • Advising • Class Schedule • Course Materials • Dining • Diversity • Parking

  7. Strengths Time, costs, resources relatively low Common data entry errors eliminated Data collection process easily tracked Immediate access to data a reality Interactive process between survey administrator and respondent Weaknesses Issue of anonymity and loss of confidentiality Bias due to access Survey viewed on different web browsers Needs to have paper option available, if requested Database has capacity restraints for open-ended comments Web Survey Administration Strengths > Weaknesses

  8. Tools to Develop Surveys • Remark Web Survey http://www.principia.com • TargetX http://www.targetx.com

  9. Pilot Surveys • Advising • Diversity • Safety/Security

  10. Advising • Newark campus undergraduates: 15,028 • Sample size: 5,002 (33%) • Viewed link: 2,810 (56%) • Interacted: 663 (13%) • Follow-up: 4,328 • Viewed link: 1,993 (46%) • Interacted: 316 (7%) • OVERALL RESPONSE RATE: 17%

  11. Advising Respondents

  12. Advising Results

  13. Advising Results Continued

  14. Advising Results Continued

  15. Diversity • Newark campus undergrads/grads minus advising sample: 13,289 • Sample size: 4,424 (33%) • Viewed link: 2,201 (50%) • Interacted: 638 (15%) • Follow-up: 3,775 • Viewed link: 1,536 (41%) • Interacted: 290 (8%) • OVERALL RESPONSE RATE: 18%

  16. Diversity Respondents

  17. Diversity Results

  18. Diversity Results Continued

  19. Diversity Results Continued

  20. Safety • Newark campus undergrads/grads minus advising and diversity samples: 8,811 • Sample Size: 2,940 (33%) • Viewed link: 1,466 (50%) • Interacted: 438 (15%) • Follow-up: 2,491 • Viewed link: 1,016 (41%) • Interacted: 189 (8%) • OVERALL RESPONSE RATE: 19%

  21. Safety Respondents

  22. Safety Results

  23. Safety Results Continued

  24. Safety Results Continued

  25. Incentives??? • Advising • 78% provided email addresses • Diversity • 71% provided email addresses • Safety • 77% provided email addresses

  26. Additional Survey Topics • Registration • Curriculum/Pedagogy/Course Delivery

  27. Questions & Discussion Heather Kelly hkelly@udel.edu Allison Walters awalters@udel.edu http://www.udel.edu/ir

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