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CITY TAX MANAGEMENT SYSTEM GENOA - ITALY

CITY TAX MANAGEMENT SYSTEM GENOA - ITALY. Genoa, North West of Italy, 595.000 inhabitants. R affaella Cecconi. City Marketing, Tourism and International Affairs Department - Municipality of Genoa Communication and Digital Strategies Staff. CITY TAX MANAGEMENT SYSTEM. What it is ?

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CITY TAX MANAGEMENT SYSTEM GENOA - ITALY

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  1. CITY TAX MANAGEMENT SYSTEMGENOA -ITALY Genoa, North West of Italy, 595.000 inhabitants

  2. Raffaella Cecconi City Marketing, Tourism and International Affairs Department - Municipality of Genoa Communication and Digital Strategies Staff

  3. CITY TAX MANAGEMENT SYSTEM Whatitis? The City Tax Management Systemis a governancemethodwhichdefines and implements the partecipatedstrategies and actions to promote the city using the resources of the Tax. It is based on an agreement between the City Hall and the Chamber of Commerce, on behalf of the world of tourism It was created to involve local business into tourism promotion strategies, and to lower conflicts connected to the Tax adoption itself

  4. CITY TAX MANAGEMENT SYSTEM How doesit work? The City Tax Working Groupis composed by representatives of the Municipality, the Chamber of Commerce, Hotel Owners, Tourism Stakeholders It develops the Guidelines and provides the Marketing and Communication Plan, to be implemented by the Municipality Financedactivities- Communication: digital and web marketing, social media, press office - Marketing: workshops and internationalmeetings, FamTrips - Hospitality: Information Offices management

  5. CITY TAX MANAGEMENT SYSTEM Problems to be overcome Lack of trust in the Municipality effectiveness byHotel ownersand local business A citypositioningto be redefinedand shared with citizens and business Communication and Marketingstrategiesto be updated Worryabout the influence of sharingeconomy players

  6. CITY TAX MANAGEMENT SYSTEM Lessonslearnt City Tax Management System is based on collaborative planning, and allows a co-creating method Areal public-private partnership guarantees a better use of the resources and effectively strengthens the local economy The use of an integrated approach supports the growth of a sustainable tourism

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