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Beef Checkoff Update

Beef Checkoff Update. Building Beef Demand and Profitability. Monte Reese Cattlemen’s Beef Board Chief Operating Officer. Beef Demand. Source:. Net Beef Supplies & Wholesale Value. Litigation. March 2006: LMA settlement Survey of 8,000 producers Two plaintiffs did not sign. Litigation.

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Beef Checkoff Update

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  1. Beef Checkoff Update Building Beef Demand and Profitability Monte Reese Cattlemen’s Beef Board Chief Operating Officer

  2. Beef Demand

  3. Source: Net Beef Supplies & Wholesale Value

  4. Litigation • March 2006: LMA settlement • Survey of 8,000 producers • Two plaintiffs did not sign

  5. Litigation Importer challenge remains active • U.S. Court of International Trade Cotton suit dismissed • Also in U.S. Court of International Trade • Referenced Supreme Court ruling in beef

  6. Looking Ahead

  7. International Markets “The cattle cycle has peaked, and we’re going to see increases in supply and production for another five to six years. It is critical that we get our export markets back. The lows in our outlook are $15 too high if we don’t get those export markets back.” Randy Blach Cattle-Fax

  8. Long Range Plan 2010 • Increase demand 10% by 2010 • Become a net exporter in terms of value by 2010

  9. ExportGrowth 3.5 Exports 3.0 Imports 2.5 2.0 BILLION POUNDS 1.5 1.0 0.5 0.0 04 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02

  10. Checkoff Enhancement Committee • Not a checkoff-funded activity, but includes representation from wide variety of beef industry groups • Discussing ways to improve the current checkoff program

  11. Look to the Future!

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