REC 2040. Week 6 October 11, 2011 Marketing: Opportunities & Planning Chapters: 1, 2, 3 & 16. Plan for Today. Assignment Review: Marketing Flash Mob Project (15%) - Media releases, visual documentation & How-To Guide Blogs (25%) & e -Portfolio (10%) – Together worth 35% of your grade
October 11, 2011
Marketing: Opportunities & Planning
Chapters: 1, 2, 3 & 16
Reminder: Betty Anne Keller, Manager of Arts, Culture, Festivals and Events from the City of Waterloo will be our Guest Speaker this afternoon.
“University should leave students stirred – and shaken”
Louise Brown, Toronto Star September 19, 2011 http://olympics.thestar.com/2010/articlePrint/1055964
“It seems to be all about marks, not making a mark”
“... one of the hottest feuds in higher education – job skills vs. ideas; the professions vs. liberal arts …”
“ … 70% of all new jobs will require some sort of post-secondary credential, doesn’t mean employers don’t also want students who are interested in critical thinking ….”
“… you begin to understand the wonder of the world and see other paths.”
Aretha Franklin, Respect, by Otis Redding 1967http://www.youtube.com/watch?v=z0XAI-PFQcA&feature=related
Colgate – Palmolive Company
“Managing with Respect” creates an environment where people genuinely care about each other and work well together to reach their full potential. The “Managing with Respect” Five Steps to Living our Values are:
The Company cares about people: Colgate People, consumers, shareholders and business partners. Colgate is committed to act with compassion, integrity and honesty in all situations, to listen with respect to others and to value differences. The Company is also committed to protecting the global environment and enhancing the communities where Colgate people live and work.
All Colgate people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can the Company achieve and sustain profitable growth.
Colgate is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers’ and customer expectations and continuously working to innovate and improve products, services and processes, Colgate will ‘become the best.’
RESPECT Institute – Fulton State Hospital
Disrespectful behaviour in the workplace includes:
The Food Bank of Waterloo Region’s Fall Food Drive October 3 – 16, 2011
Preparing our media release – Simple, professional & direct
There is a standard format for creating press or media releases:
FOR IMMEDIATE RELEASE (or Hold for release until …)
Headline: (should catch attention and describe the story)
Kitchener, ON September 27, 2011 - Body: This is where the actual story goes. This should be more than one paragraph, however, each paragraph should be no more than 2 – 3 sentences. Write the text so that the news source can take passages or quote directly.
If the release is longer than one page write “-MORE-” at the bottom of the page
Company / Organization Info: background info
Contact Info: Contact person, company, phone, email, mailing address
“###” at bottom of page indicates the end of the release
Through community partnerships we obtain and distribute emergency food from our neighbours to our neighbours.
To channel our community’s energy so no one goes hungry.
Nourish Hope, So No One Goes Hungry, Nourishing, Strengthening, Sharing, Delivering Hope – Through Community Energy, Sharing with my community. Every day., Neighbours Helping Neighbours, Engaging Support, Continuing to Feed
Review from Chapter 1:
Review from Chapter 2:
Review from Chapter 3: