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Microsoft REC. Amanda Halama Eric Lindemann Stephen Dulin. What is REC ?. Retail Experience Center ( REC ) Retail test lab 20,000 square-foot facility Unmarked building, no Microsoft signage Invite only Retailers, partners and focus-groups

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Microsoft REC

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Microsoft rec

Microsoft REC

Amanda Halama

Eric Lindemann

Stephen Dulin


What is rec

What is REC?

  • Retail Experience Center (REC)

  • Retail test lab

    • 20,000 square-foot facility

    • Unmarked building, no Microsoft signage

    • Invite only

    • Retailers, partners and focus-groups

    • Test-run merchandising strategies and in-store technologies


Retail experience center

Retail Experience Center

  • Immersive experience for retailers – learn how to sell

  • Effective retail experience

    • Blends merchandising strategy and retail technology for the best customer experience

    • More effective employees

  • Connected shopping experience

    • Shopping cart, cell phone, customer


Integrated touchscreen shopping cart

Integrated Touchscreen Shopping Cart

  • Connects store database with shopper

  • Interactive store map

  • Turn-by-turn directions

  • Builds pool of behavioral data


The microsoft tag

The Microsoft Tag

  • What is it?

  • High Capacity Color Barcode (HCCB)

  • 5 X 10 grid of triangles

  • Each tag can hold 13

    bytes of data – more

    than enough for a

    URL or phone number


The microsoft tag1

The Microsoft Tag

  • “Leveraged capital” – How?


5 ways to use the tag

5 Ways to Use The Tag

  • Deliver product information in the aisle

  • Send offers and info to people driving by

  • Tie promotional content to in-store purchases


5 ways to use the tag1

5 Ways to Use The Tag

  • Test the effectiveness of advertising

  • Send shoppers on a scavenger hunt


Microsoft rec

Questions?

Sources:

  • "Microsoft opens Retail Experience Center." Retail Customer Experiance.com 14 January 2009 Web.10 May 2009. <http://www.retailcustomerexperience.com/video_gallery.php?v=1771>.

  • Bickers, James. "Microsoft's Retail Experience Center: It's all about connectedness." Retail Customer Experiance.com 14 April 2009 Web.10 May 2009. <http://www.retailcustomerexperience.com/article.php?id=1087&prc=48&page=59>.

  • Bickers, James. "Five ways retailers can use Microsoft Tag today." Retail Customer Experiance.com 16 February 2009 Web.10 May 2009. <http://www.retailcustomerexperience.com/article.php?id=1087&prc=48&page=59>.


Microsoft rec

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  • http://www.retailcustomerexperience.com/video_gallery.php?v=1771


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