Redhawks Consulting

1. Redhawks Consulting Goodwill Industries of Greater Grand Rapids, Inc Mission: “Changing lives and communities through the power of work.”

2. Key Concern • To determine how Goodwill Industries of Greater Grand Rapids, Inc. shall move forward with used book sales

3. Strategic Planning Goals • Mission & Vision Statements • Goal 1: • People-Centric Services that build Self-Sufficiency • Goal 2: • Best workforce to achieve the mission • Goal 3: • Financial Resources to sustain Goodwill • Goal 4: • Effective Business Structure • Goal 5: • Mission is understood and supported by community

4. Outline • Key Concern • Strategic Planning Goals • Market Analysis • Decision Gate Approach • Alternatives • Recommendations • Implementation • Contingency • Budget • Summary

5. PESTEL Analysis

6. SWOT Analysis

7. Porter’s Five Forces • New Entrants • None known • Suppliers • People donate unwanted items • Retail stores with unwanted items, Example: Target • Buyers • Consumers looking for discounted or second-hand goods • Typically, low-income families or college students • New homeowners • Bargain hunters • Industry Competitors • Church rummage sales • Other thrift or resale shops • Online stores • Yard or garage sales • Classified ads • Substitutes • Homemade goods (clothing, furniture, home goods, etc)

8. Marketing Mix

9. Decision Gate Approach

10. Decision Gate Approach

11. Alternative 1: Current Plan • Utilizes pricing structure based upon publisher’s price. • Decision model based on visually appealing • Online net revenue: $4.98/book • Not realizing full profit potential

12. Alternative 2: Change of Plan • Ability to influence key success factors through other alternatives

13. Decision 1

14. Decision Gate Approach

15. Alternative 3: Online Sales • Allow for obtaining greatest value of donated books • May require more skill than available from participant workforce • Impersonal • Possibility to further the mission and vision

16. Alternative 4: No Online Technology • Only a few individuals have opportunities for employment • Less revenue • Mission and Vision only exposed to those who are already associated with GR Goodwill

17. Decision 2

18. Decision Gate Approach

19. Alternative 5: Use of Monsoon • Increases average selling price • Decreases salvage materials • Employs three full-time non-participant workers • Utilizes Amazon for selling and shipping • Extensive fees

20. Alternative 6: Amazon Plan • Direct sale on Amazon • Provides security for customers • Design IT • Ability to promote Goodwill on Amazon • Ability to track from originating store

21. Alternative 7: Self-Creation Plan • Most expensive option • Extensive AIS, IT, and security needed • Ability to employ participant workers • Greater promotion of Goodwill, especially Grand Rapids • Ability to track from originating store

22. Alternative 8: Modified Plan • Utilize participant workers • Ability to track from originating store • Alter Phase II to allow books to be displayed in the store • Emphasis of Goodwill and GR Goodwill

23. Decision 3

24. Recommendation

25. Implementation • Presenting Monsoon with a modified proposal • If accepted, follow with Monsoon’s modified Phase I • If rejected, follow with contingency plan • Self-creation Plan

26. Contingency Implementation • Self-creation Plan • Establishment of AIS • Processes include orders, picking, shipping, billing, tracking, and receivables • Creation of website capable of: • Secure transactions • Backup management • Maintenance

27. Implementation Budget

28. Contingency Budget

29. Redhawks Consulting Goodwill Industries of Greater Grand Rapids, Inc Mission: “Changing lives and communities through the power of work.”