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Redhawks Consulting

Redhawks Consulting. Women’s Tennis Association Asian-Pacific Office. Key Concern. To determine the appropriate staffing of the newly formed Women’s Tennis Association Asian-Pacific Office. Outline. Key Concern PESTEL Analysis Identification of Alternatives Key Success Factors

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Redhawks Consulting

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  1. Redhawks Consulting Women’s Tennis Association Asian-Pacific Office

  2. Key Concern • To determine the appropriate staffing of the newly formed Women’s Tennis Association Asian-Pacific Office.

  3. Outline • Key Concern • PESTEL Analysis • Identification of Alternatives • Key Success Factors • Recommendation • Phases of Implementation • Timeline • Budget • Summary

  4. PESTEL Analysis

  5. Identification of Alternatives • Ethnocentric Approach • Polycentric Approach • Geocentric Approach • Governmental Approach

  6. Alternative 1:Ethnocentric Approach

  7. Alternative 2:Polycentric Approach

  8. Alternative 3:Geocentric Approach

  9. Alternative 4:Governmental Approach

  10. Key Success Factors

  11. Recommendation • Alternative 2:Polycentric Approach

  12. Phases of Implementation • Establishment of Vice President • Hire Vice President & Director • Training • Develop Staff • Plan & Execute First Event • Milestone Review • Self-Sustainability • Long-Term Planning

  13. Phase I:Establishment of Vice-President • Timeframe: Upon Approval of Plan • Vice President of Strategic Management • Duties: • Oversee Regional Offices • Develop & Execute Long-Term Plans

  14. Phase II:Hire Vice-President & Director • Timeframe: Upon Appropriate Approval • Search/Hiring Committee • David Shoemaker, COO • Board Representation • Human Resources • External HR Expert • Preliminary Recommendation: • U.K. Regional Director

  15. Phase III:Training • Timeframe: 0-4 months • Training of V.P. in Chinese Culture • First Priority • Examples: Power Distance, High/Low Context, Values • Training of Director • Location: WTA Headquarters (U.S) • Examples: Mission, Goals, Values

  16. Phase IV:Develop Staff • Timeframe: 4-6 months • Hiring of all staff to ensure success • Covers all aspects of sport management • Marketing/Promotions • Events • New Media/Sports Information • Ticketing • Concessions • Legal • Human Resources • Merchandising/ Licensing

  17. Phase V:Plan and Execute First Event • Time Frame: First 12 months • Pro-Am Tournament • New Staff in charge

  18. Phase VI:Milestone Review • Time Frame: Following First Event • Evaluation of new staff • Conducted by the Vice President • Criteria for evaluation: • Ability of new director • Employee Capabilities • Overall success of event • Secondary Evaluation

  19. Phase VII:Self-Sustainability • Time Frame: Upon First Successful Milestone Review • Vice-President leaves • Gives the new staff control. • Serves as a consultant as needed.

  20. Phase VIII:Long-Term Planning • Time Frame: 5 years and beyond • Future Expansions: • Larger Tournaments for WTA- Asia Pacific • Expansion of Offices

  21. Timeline Months 0 3 6 9 12 +

  22. Budget

  23. Redhawks Consulting Women’s Tennis Association Asian Pacific Office

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