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Sustainability and the Green Industry. GTLE – January 5, 2009 Bob Dolibois ANLA Executive Vice President. Foreword: ANLA. National trade association founded in 1876 Members: businesses that grow, distribute, retail, install and care for landscape plants. Two functions:

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Sustainability and the green industry l.jpg

Sustainability and the Green Industry

GTLE – January 5, 2009

Bob Dolibois

ANLA Executive Vice President


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Foreword: ANLA

  • National trade association founded in 1876

  • Members: businesses that grow, distribute, retail, install and care for landscape plants.

  • Two functions:

    • Represent the industry before government

    • Improve the success and profitability of its member businesses


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Represent Industry Interests

  • Federal legislation and regulation

    • Four-person team of experts on staff

    • Hired consultants on labor, tax and OSHA

  • Lighthouse Program: Partnership with states to form a grassroots network of 15,000 industry businesses

    Thank you MNLA!


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Success and Profitability

  • Business development programs

    • Management Clinic

    • Sector tours

    • Garden Center University/Landscape Business Management

  • Networking

    • ANLA Connect

    • Grower Connect


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Sustainability...

  • Why this trend and why now?

  • What is “sustainability”?

  • What does sustainability mean for the Green Industry?

  • Major initiatives affecting the industry


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Why this trend and why now?

  • The bigger picture of consumer interest

    • Aging and wellness

    • Wealth

    • Environmental movement and life purpose

  • Changing economic patterns and globalization


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Sustainability: What it is not...

  • Just a political term or movement

  • Just “the Green Party”

  • Just about stopping growth and human progress

  • A soft, warm, fuzzy, do-gooder concept

    (Beware of “tripwire” words!)


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Sustainability is about:

  • Continuing many things we’re doing now

  • Discontinuing some things we’re doing now

  • Doing some things we do now, but doing

    them differently


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Overview

  • Why this trend and why now?

  • What is “sustainability”?

  • What does sustainability mean for the Green Industry?

  • Major initiatives affecting the industry


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Sustainability is...

  • A long-standing concept and a “given” in most of history

  • Marrying of modern science and technology with the historical concept

  • Grounded in the concepts of growth and profitability


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Definition of Sustainability:

Sustainability: “The ability to continue a defined behavior indefinitely.”

Sustainable practices: “Meets the needs of the present without compromising the ability of future generations to meet their own needs.”


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“Cradle to Cradle” Doctrine

  • Hannover Principles - 2002

  • William McDonough, architect and visionary

  • Industrial revolution: “takes, makes, wastes”

  • Regulation:

    • A failure of design

    • Being “less bad” is not sustainable

  • Sustainability: includes growth and profitability



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PLANET

  • Waste = Food

  • “Terminal” consumption: Throw it away

  • Dual Metabolism

    • Biological metabolism

    • Technical metabolism


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PLANET (cont’d)

  • Re-engineer

  • Reuse

  • Revert

  • Recycle


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PEOPLE

  • Human rights

  • Social responsibility

  • “Local” community

  • Labor protections


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PROFITS

  • Growth is both essential and good

  • Defining economic value: “eco-services”

  • Challenge: Assimilating profitability into accreditation programs and regulation


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Dilemma: Organic vs. Sustainable

Which is the chicken, which is the egg, and which comes first?


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Overview

  • Why this trend and why now?

  • What is “sustainability”?

  • What does sustainability mean for the Green Industry?

  • Major initiatives affecting the industry


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Industry history

  • Fruit trees and windbreaks/Major estates

  • Post-WWII:

    • Middle class homeownership: suburbia

    • Garden center retailing

    • Disneyland

  • ’70s: Highway beautification

  • ’80s: commercial suburbia and office parks


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The Last Frontier

  • Greening of the cities:

    • Parks & greenbelts

    • Urban villages

    • Green buildings

    • Bio-remediation

  • Landscape restoration and rehabilitation


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Implications: Plant production

  • Leaders in agriculture already

    • Water recycling

    • IPM

    • Role of landscape plants

  • Controversial issues

    • B&B

    • Invasive plants

    • Plastic

    • Local-grown

    • Labor


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Implications: Landscape

  • Role of landscaping

    • Cooling and air scrubbing

    • Green roofs and buffers

    • Interior plantscaping

  • Controversial issues

    • Water use

    • Yardwaste


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Implications for Retailing

  • Appeal to customer base

  • Experience-based retailing

  • Attractiveness of employment

  • Controversial issues

    • Consumer use of pesticides

    • Plant palette/local-grown


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Implications for Hort Distribution

  • “All of the above”

  • Re-engineering opportunities

  • Controversial issues

    • Those pots and flats

    • Some other product lines

    • Sourcing

    • Materials handling

  • More from our panelists


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Overview

  • Why this trend and why now?

  • What is “sustainability”?

  • What does sustainability mean for the Green Industry?

  • Major initiatives affecting the industry


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Major Initiatives affecting us

  • Sustainable Sites Initiative (SSI)

  • Draft ANSI Standard on Sustainable Agriculture

  • Valuing the Landscape: Economically and Environmentally


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Sustainable Sites Initiative (SSI)

  • Launched by ASLA, LBJ Wildflower Center and U.S. Botanic Garden

  • Modeled after LEED Rating system for “Green Buildings”

  • Rating system for building landscapes, parks, transportation corridors and streetscapes


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SSI Status

  • Draft guidelines and criteria on website (www.sustainablesites.org)

  • Draft report responses: January 20, 2009

  • Field testing in 2009

  • ANLA is involved in this program


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ANSI Standard on Sustainable Ag

  • ANSI Standard Development Process

  • Draft standard introduced by Scientific Certification Systems (SCS) and Leonardo Academy – Now shelved

  • Starting process over


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Valuing the Landscape: Economically

  • Landscaping: increases in value over time

  • Challenge: Assessing monetary value of installed plant material

  • Solution: Data base of plant price points

  • Now: Insurance is available!

    www.liveassetinsurance.com


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Valuing the Landscape:Environmentally

  • National green associations collaborating on research and information

  • Defining the monetary value of “ecosystem services” of installed landscapes

  • Best argument for access to water for the installed landscape!


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Overview

  • Why this trend and why now?

  • What is “sustainability”?

  • What does sustainability mean for the Green Industry?

  • Major initiatives affecting the industry

  • Questions?


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