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Creative Industry. Pioneers in international business. From Delft’s blue faience…. Porcelyne Fles. Pioneers in international business. to an unlimited creative industry. Spyker. Pioneers in international business. Spyker. Pioneers in international business. Performance: DJ Tiesto.
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Creative Industry Pioneers in international business
From Delft’s blue faience… Porcelyne Fles Pioneers in international business
to an unlimited creative industry Spyker Pioneers in international business
Spyker Pioneers in international business
Performance: DJ Tiesto Pioneers in international business
Sexy Relaxy – Richard Hutten Pioneers in international business
Richard Hutten Pioneers in international business
New mailbox Pioneers in international business
Flexa 1-2 paint Pioneers in international business
Bugaboo frog Pioneers in international business
G-star Pioneers in international business
Dick Bruna – Miffy/Nijntje Pioneers in international business
Fashion: Viktor & Rolf Pioneers in international business
Bureau Mijksenaar - Schiphol Airport Pioneers in international business
Bureau Mijksenaar Pioneers in international business
logo Studio Dumbar: logo Beijing Olympic Games Pioneers in international business
Anton Corbijn Pioneers in international business
Arts Media and entertainment Creative business services Creative industries – definition
Creative industries - characteristics Creative industries - characteristics • Fast-growing part of the Dutch economy • More than 85% of firms are SMEs • 3.2% of total number of jobs • Employment growth to 34% • Fast-growing exports • Architecture, advertising, film and media • Turnover approx. 1.5% of GDP • Exports approx. 0.14% of total Dutch exports • Internationally renowned architecture, design, advertising, film and recorded media
Creative industries – internationally renowned • Design: modern, innovative, experimental, sense of humor • WAACS’ Senseo coffee-maker • Bugaboo stroller from Sex and the City • Fashion design by Victor&Rolf • Daring lingerie by Marlies Dekkers • Emotive Micro Range by Philips Design • Wayfinding systems at airports by Bureau Mijksenaar • Dick Bruna’s postage stamps for the Japanese post office
Creative industries – internationally renowned • Architecture: fifth in international BauNetz rankings after Germany, USA, UK and Switzerland • Rem Koolhaas’ Office for Metropolitan Architecture: CCTV Beijing • MVRDV • Erik van Egeraat • Advertising: third place 2004 Lions d’Or after USA and UK • 180 Amsterdam: campaigns for Adidas, Amnesty International, UEFA
Creative industries – internationally renowned • Media: several international awards • Endemol • Eyeworks’ Test the Nation and The National IQ Test • Performance: Dutch performances among world’s best • Concertgebouw Orchestra performs all over the world • DJ Tiësto: major performance at 2004 Olympic Games • Violinist André Rieu and his Johann Strauss Orchestra travel the world • Nederlands Dans Theater: moving all over the world
Creative industries - characteristics Creative class – Richard Florida • Netherlands eighth place in Richard Florida’s Global Creativity Index after Sweden, Japan, Finland, USA, Switzerland, Denmark and Iceland • Creative class: covers not only writers, designers, musicians, composers, etc., but also mathematicians, engineers, physicians, social scientists, teachers and even managers and financial and commercial experts. • Creative class in the Netherlands: 29 – 47% Pioneers in international business