Communities travel behaviour change project
Download
1 / 19

/2010 - PowerPoint PPT Presentation


  • 618 Views
  • Updated On :

Communities Travel Behaviour Change Project Component 2 – Evaluation Corporate Overview Leading global provider of professional services to resource & energy sectors

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '/2010' - ostinmannual


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Corporate overview l.jpg
Corporate Overview

  • Leading global provider of professional services to resource & energy sectors

    • Capabilities cover all aspects of transportation sector including rail, maritime (ports/harbours), roads, highways and intermodal transport

    • Master Planning, infrastructure engineering, policies, strategies and behaviour change

37

countries

114

offices

37,200

employees


Partnership working l.jpg
Partnership Working

  • Consortium working to deliver complete solutions that meet customer needs

    • Local knowledge

    • Qualitative and quantitative survey design and implementation

    • Monitoring and evaluation

    • International perspective


National context l.jpg
National Context

$21bn

estimated cost per year of road congestion on the Australian economy

34%

of household greenhouse gas emissions from transport (lighting contributes 5%)

33%

proportion of urban land in Australia given over to roads and car parking

  • Sydney

  • 69% of journeys by private car

  • 10% by PT

  • 18% Walking

  • 1% Cycling

  • Melbourne

  • 75% of journeys by private car

  • 9% by PT

  • 13% Walking

  • 2% cycling


Travelsmart in australia l.jpg
TravelSmart in Australia

1995

first TravelSmart project in Perth, WA following Metropolitan Transport Strategy

450,000

households in Perth

now treated through TravelSmart process

8

all Australian States / Territories licensed under TravelSmart brand

  • 8 projects in

  • Western Australia

  • 143,000 hh

  • 10% reduction in car trips

  • Townsville (Queensland)

  • 10,000 hh

  • 8% reduction in

  • car trips

  • Brisbane North

  • (Queensland)

  • 74,500 hh

  • 13% VKT reduction


Project areas l.jpg
Project Areas

  • Brisbane South / Ipswich

    • Social Data (180,000 households)

  • Gold Coast

    • SKM (72,000 households)

  • Sunshine Coast / Caboolture

    • UrbanTrans (72,000 households)


Project overview l.jpg
Project Overview

324,000

households targeted in South East Queensland

10%

targeted reduction in vehicle kilometres travelled (VKT)

3

different implementation methodologies



Government policy existing transport l.jpg
Government Policy / Existing Transport

  • Service Provision

    • Additional bus services in Brisbane area – 385 additional services providing 20,000 extra seats

    • 750,000 go cards issued – 400 sales outlets and 1,000 top-up outlets in SEQ

    • $7bn investment in transport infrastructure this year for SEQ

    • Coastal Issues

    • Coast creates long transport corridor

    • New rail station on Gold Coast

    • Sunshine Coast rail services inland, reliant on bus links to coastal towns

    • Improved bus services, but still poor and infrequent

TravelSmart contributes to:

Toward Q2

South East Queensland Regional Plan

Transport Coordination Plan 2008-18

TransLink Network Plan

Principal Cycle Network Plan

ClimateQ, toward a greener Queensland



Types of survey l.jpg
Types of Survey

  • Longitudinal research – qualitative and quantitative

  • South East Queensland Household Travel Survey


Focus groups l.jpg
Focus Groups

  • 16 focus groups across Brisbane South, Gold Coast and Sunshine Coast

    • 8 groups with regular car users

    • 8 with regular PT users

    • Mixture of age, gender and locations in each group

  • Key findings:

    • PT and congestion are top of mind issues

    • Driving is the most preferred form of transport

    • Availability of services, reliability, frequency and safety among the main barriers to using PT

    • Walking/cycling seen mainly as leisure/sport activities coupled with poor perceptions of infrastructure, climate and safety

“We need to get more public transport and get the cars off the roads”

“Can do more things in one day with a car.”

“Cycling is not a feasible form of transport due to climate and terrain”


Seq household travel survey l.jpg
SEQ Household Travel Survey

82%

of all trips in Brisbane taken by car, rising to 87% on Gold Coast

92%

of all work trips in Gold / Sunshine Coast taken by car (76% in Brisbane)

9.7km

average distance per trip in Brisbane South

  • A survey including over 9,000 households

    • Including a stratified random sample of all occupied households within Brisbane, Gold Coast and Sunshine Coast

    • Collecting detailed data on travel patternsand behaviours

    • Using a one-day travel diary

  • Key findings:

    • Majority of trips taken by car (82% or more)

    • PT accounts for just 8% of trips in Brisbane and3% on the Coasts

    • Walking and cycling account for 10% or lessof trips in SEQ


Socio economic demographic factors l.jpg
Socio Economic / Demographic Factors

  • Car Ownership and Usage

    • More households own 3+ cars than none

    • Definite ‘car culture’

    • Low density with de-centralised services

    • Australia has 2nd highest car ownership in the world, after USA

  • Demographic Trends

    • Increasing population across SEQ

    • Young demographic in Inner Brisbane, family orientated in suburbs

    • Coastal areas have high proportion of rental properties / holiday makers / backpackers

    • Large population of retired persons on the coast (particularly Sunshine Coast)

SEQ


Current attitudes l.jpg
Current Attitudes

42%

of car drivers stated there was no other way to get to work

68%

thought driving their car was an important part of daily life

46%

classified PT as a convenient way of getting around




Summary l.jpg
Summary

  • Qualitative / Quantitative research suggests:

    • Poor perception and knowledge of local transport provision

    • Potential for modal transfer away from single occupancy car use

  • Case studies suggest:

    • Effective implementation program can achieve positive modal shift

    • Travel Behaviour Change projects can be a low-cost solution to congestion and mobility issues

  • Key outputs will be:

    • Analysis of change in attitudes / perceptions regarding transport modes

    • Shift in travel patterns – by mode, frequency, time and distance

    • Interpretation of how external factors impact on travel choice

    • Recommendations on effective implementation methodologies


Contact us l.jpg
Contact Us

David Freer Katherine Evans

WorleyParsons Steer Davies Gleave

Brisbane, Australia London, United Kingdom

[email protected] [email protected]

www.worleyparsons.comwww.steerdaviesgleave.com


ad