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The specter of social Media

The specter of social Media. January 2009 the online networking application Facebook registered more than 175 million active users . At the same time every minute , 10 hours of content were uploaded to the video sharing platform youtube .

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The specter of social Media

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  1. The specter of social Media January 2009 the online networkingapplicationFacebookregistered more than 175 million activeusers. At the same time everyminute, 10 hours of contentwereuploaded to the video sharing platform youtube. 75 % of internet surfers used ”social Media” in the secondquarter of 2008.

  2. What is social media and what is it not? Some highlights: - 1959 OpenDiary an earlynetworking site thatbroughttogether online writersintoonecommunity. • 1979 Usenet is created, a worldwidediscussion system thatallowed Internet users to post public messages. • 2003 Myspace • 2004 facebook • 2009 virtual worlds – secondlife.

  3. definition Social media is a group of internet-basedapplicationsthatbuildon the ideological and technologicalfoundations of web 2.0 and thatallow the creation and exchange of UsergeneretedConted. To beUsergeneretedConted it has to fulfillthreebasicrequirements: It needs to bepublishedeitheron a publiclyaccessible website oron a social networking site accessible to a selectedgroup of people It needs to show a certainamount of creativeeffort. It needs to have beencreatedoutside af professional routines and practices.

  4. 3 stages • Web 0-1990 Seeking for information (yahoo/google) • Web 1.5 – distribution and communicationwawes (skype – ebay) • Web 2.0 networkewawe(youtube)

  5. The keyreasonwhypeopledecide to create a personalwebpage is, for example, the wish to present themselves in cyperspace. Usuallysuch a presentation is done throughself-disclosure; that is the consciousorunconsciousrevelation of personal information (thoughts, feelings, likes, dislikes) that is consistentwith the image onewould to give.

  6. Classification of social media • Collaborativeprojects and blogs score lowestbecause of all the text. • Youtube, twitter and facebookcomes in nextlevel. • Higest leves is virtual games and social worlds (world of warcraft, secondlife).

  7. The challenges and opportunities of Social Media. • Collaborativeprojects. Websites thatallowusers to add, remove and changetext-basedcontentlike the online encyclopedia Wikipedia. The mainideaunderlyingcollaborativeprojects is that the joint effort of manyactorsleads to a betteroutcomethananyactorcouldachieveindividually.

  8. Blogs Are special types of websites thatusually display date-stampedentries in reversechronologicalorder. Can come in different variations, from personal diaries describing the autherslife to summaries af all relevant information in onespecificcontentarea. Blogs areusally managed by one person only, but provide the possibility of interaction with othersthrough the addition of comments.

  9. Content communities. The mainobjective of contentcommunities is the sharing of media contentbetweenuserslike YOUTUBEand powerpointpresentations. YOUTUBE serves over 100 million videos per day. On the positive side, the highpopularity of contentcommunitiesmakesthem a veryattractivecontactchannel for manyfirms.

  10. Social networking sites. Social networking sites areapplicationsthatenableusers to connect by creatingpersonal information profilers, invitingfriends and colleagues to have access to those profiles, and sending e-mails and instantmessagesbetweeneachother. Facebook and Myspace. • Is verypopulae, speciallyamongyoungpeople and the word ”Facebookaddict” has beenincluded in the Urban Dictionary.

  11. Virtual game worlds. Virtual worldsare platformes thatreplicate a three-dimensional enviroment in whichuserscanappear in the form of personalized avatars and interact with eachother as theywould in real world. In the game world the users must behaveaccording to strictrules in the contesxt of a massivelymultiplayer online role-playing game. Exampels ”World og warcraft” and Sony’s ”Everquest”

  12. Virtual social worlds. Allowsinhabitants to choosetheirbehavior more freely and essentially live a virtual lifesimilar to their real life. As in virtual game worlds, virtual social media appear in the form of awatars and interact in a three-dimensional virtual enviroment. Therearenorulesrestricting the range of possibleinteractionsexcept for basicphysicallawssuch as graverty. Examplesecondlife. • Second lifealsoallowsusers to createcontent to design virtual clothing or furniture items, and to sellthiscontent to others in exchange for Linden Dollars, a virtual currencytradedagainst the U.S Dollar on the seconfdlifeexchange.

  13. Ten pieces of advice for companiesdeciding to use social media • Five points aboutusing media: • Choosecarefully (chooseing the right medium is depending on the targetgroupto bereached and the message to becommunicated). - Pick the application, or makeyourown. The decision involveswhether to make or buy. - Ensureactivityalignmentsometimesyoumaydecide to rely on varius Social Media, or a set of differentapplicationswithin the same group, in order to have the largestpossiblereach

  14. Media plan integration. Relation between social media and traditional media. Integration is the key. • Access for all

  15. Five points aboutbeing social: • Be active: beactive on the social media and ensurethatyourcontent is alwaysfresh. It is aboutengagingothers in open and activeconversation. • Be interesting : ifyouare not interesting, people with not noticeyou. • Be humble: beforeyouenteranyaplication, firsttakesome time to discover it and to learnaboutitshistory and basicrules.

  16. Be unprofessional: try to blend in with otherusers and don’tbeafraid to makemistakes. If you’renice to people, theymight give youfreeadvice on how to do better the next time. • Be honest: respect the rules of the game.

  17. New trend in the horizont Mobile Social media. According to Jupiter Research, the market for Mobile web 2.0 evolutions willgrow from a mere $5.5 billion to $22,4 billion by 2013. More people have mobilephonesthan computers.

  18. Assignment 1 30 minuts 2-3 biggroups (6-8 people in each). Discuss: What kind of social media willfitinto a website. Why/why not Whatshould the contentbe in the chosen media.

  19. Assignment 2 individual Make a social media strategi for your website. 2 pages. Hand in to Vibeke or on Visa@easj.dkwedensday the 21 of november at 14.00 .

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