Press releases free easy effective
Download
1 / 19

Press Releases Free, Easy & Effective - PowerPoint PPT Presentation

Press Releases Free, Easy & Effective. Target who you want to reach and send it to the appropriate media Daily newspaper Specialty publications – shoppers, pet-news, parenting magazine, etc. Radio stations with news rooms Local television stations CANNOT BE AN AD… MUST BE NEWS!.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Press Releases Free, Easy & Effective

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Press ReleasesFree, Easy & Effective

  • Target who you want to reach and send it to the appropriate media

    • Daily newspaper

    • Specialty publications – shoppers, pet-news, parenting magazine, etc.

    • Radio stations with news rooms

    • Local television stations

    • CANNOT BE AN AD…

      MUST BE NEWS!

Made In Alaska Workshops 2005


Alaska Media Directory

  • Can buy or find in the library

    • In Anchorage 338-7288 or akmedia@ak.net Cost is $88 + $8.95 S&H…Harry Walker

    • Made In Alaska will help permit holders send press releases by email

Made In Alaska Workshops 2005


Press Releases

  • Allow lots of lead time…press releases often fill “white space”

  • Make it easy to read, check grammar, use simple font, check speling

  • Keep it short, use one side

    of the paper, try to keep it

    to one page

Made In Alaska Workshops 2005


Release Essentials!

  • Company name

  • Contact information – Twice if possible

  • Date of release

  • Headline

  • Include good quality photo, slides or jpeg files when possible

  • Include your website address

Made In Alaska Workshops 2005


Opening Paragraph

  • Real “BANGER” of a opening paragraph needed…include…

    • Who, what, why, where, when & why then follow up in next paragraph (s) with details.

    • What??? makes you stand out

  • Don’t write the story…the reporter wants to do that

Made In Alaska Workshops 2005


Press Conference

  • Only works if you have a “hook”, something BIG,

    something different, something worthy of a headline in the targeted section of the paper or news report

  • Need a press kit

  • Need right timing

Made In Alaska Workshops 2005


Press Kits

  • Include

    • Press releases

    • News clippings

    • Awards

    • Important endorsements

    • Photographs, slides, jpeg files

    • Video tapes, CD ROMs

    • Samples

Made In Alaska Workshops 2005


Workshops

  • YOU are the expert in your field and a workshop establishes this

  • Very inexpensive to put on

    • Room (often donated)

    • Beverages & snacks

    • Materials -- can charge $

    • Your time – be prepared

  • They work…

    you're here today!

Made In Alaska Workshops 2005


Ceremonial Events

  • Aligns you with something good, something noteworthy, something newsworthy…

    This is Good!

  • Eagle release, dedication of new building, awards, anything with kids or seniors or pets

Made In Alaska Workshops 2005


Promotions

  • Contests, stunts (well thought-out)…funny drawing or ice cream sculpture of governor or local officials bring big crowds and often the press.

  • Safety first, humor second

  • Helping local kids group is always a bonus that assures turnout

Made In Alaska Workshops 2005


Sponsorships

  • Tie your company with a popular event for BIG exposure

    • Little league sports, hockey arena

    • “Causes” – Cancer, homeless, tree-hugging, victims rights, save the ?? – really helps if you believe in the “cause”

    • Events, shows, markets, etc.

      • Be wary of radio campaigns and “free events for kids” and other unknown “causes” that use telemarketing to sell tickets or gain donations

Made In Alaska Workshops 2005


Cross Promotions

  • Team up to make a better package…

    • Soap & baskets & embroidered items on sale together

    • Ice cream with root beer

    • City, state or regional catalogue of Made In Alaska products

    • Made In Alaska LOGO = BEST

Made In Alaska Workshops 2005


Newsletters

  • Printed and/or emailed

  • Inexpensive if done on home computer, by you or a talented kid

  • Always give an “opt out”

  • Introduce new products to old friends

  • Let customers know where to find you

Made In Alaska Workshops 2005


Telephone, Email

  • Nothing is more personal and inviting than a phone call from you to a good customer

    “Hi Marge, just want you to know I’ll be in town next Saturday at the Craft’s Fair and have a bunch of new items in my line.”

Made In Alaska Workshops 2005


Recognize Loyalty

  • Offer early entry to shows to your best and most loyal customers

  • How about a good customers discount or coupon for free gift

  • Thank you cards are effective

    Make them feel special…

    they are!

Made In Alaska Workshops 2005


JOIN

  • Networking is essential

  • Join local groups and participate

    • Chambers, Visitors Bureaus

    • Rotary, Lions, Boys & Girls Club

  • Link to their web sites

    Try to MEET PEOPLE! every day

Made In Alaska Workshops 2005


Be Ready To Sell

  • Be prepared for prompt follow-up to inquiries and interest shown in your company

    • Answer calls within the day

    • Have a price list available

    • Be ready to deliver what you promise…every time

    • Don’t miss an opportunity

Made In Alaska Workshops 2005


Enjoy It…this can be the fun part of business

Made In Alaska Workshops 2005


Public Relations

  • Do it everyday

  • It defines who you are in your community to the public

  • It makes business easy with FRIENDS who know and trust you

Made In Alaska Workshops 2005


ad
  • Login