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Page Titles and Meta Tags - PowerPoint PPT Presentation


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Behind the Content: What’s all that stuff in “View Source?” Hello my name is ? – why page titles matter To meta tag or not to tag? Urchin – it’s not just sushi anymore Page descriptions that rock And other ways to please the Gods of Google Why page titles matter…

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behind the content what s all that stuff in view source

Behind the Content:What’s all that stuff in “View Source?”

  • Hello my name is ? – why page titles matter
  • To meta tag or not to tag?
  • Urchin – it’s not just sushi anymore
  • Page descriptions that rock
  • And other ways to please the Gods of Google
slide3
Why page titles matter…
  • Helps a user know where they are
  • Part of the SEO equation
  • Shows up in a bookmark
slide5
To tag or not to tag, that is the ?
  • Meta-tag used to provide structured metadata about a web page – information about the information
  • Key words
  • Description
slide6
To tag or not to tag, that is the ?
  • Meta-tag used to provide structured metadata about a web page – information about the information
  • Key words
  • Description
slide8
Page descriptions that rock
  • …And why we need them
  • Show up in natural search results – more credibility
  • First impression of organization
  • Highlight page content in a short sentence
  • Help searchers decide page relevance before they click
  • Transmit key messages, even if searcher doesn’t visit
  • Set page apart from others that are similar
slide9
Click on or move on?
  • 25 words (or less) that give your page Street Appeal

Page Title

Meta Description

slide10
The code behind the scenes

<head>

<title>Internships - UW MBA Program - UW Business School - Seattle WA</title>

<meta name="description" content="Customize your UW MBA to fit your career goals with courses, internship and project experiences, international activities, research, and a certificate or concurrent degree." />

Page Title

Meta Description

slide11
What happens when there’s no description

Keywords, but no description

<head>

<meta name="keywords" content="asbe albers school business economics seattle university

graduate students programs mba msf mib mpac master business administration science finance

international business professional accounting">

<title>Graduate Programs Home Page</title>

<link href="../parts/albers.css" rel="stylesheet">

</head>

Page Title

slide12
What happens when there’s no description

Graduate Programs Home Page

Page Title doesn’t identify school

MBA Program, Interested?

UW MBA Program Home - University of Washington Business School ...

Description is a jumble of phrases from page content

UW Business School Home Page - University of Washington, Seattle

Graduate Programs Home Page

MBA Program, Interested?

UW MBA Program Home - University of Washington Business School ...

UW Business School Home Page - University of Washington, Seattle

slide13
How to please the gods of Googleand maybe Firefox too…
  • For best search engine results -- content, page titles and headers should use key words
  • Have other sites with high traffic link to your site
    • Main UW site
    • Journals
    • Newspaper articles / press releases
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