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Behind the Content: What’s all that stuff in “View Source?” PowerPoint PPT Presentation

Behind the Content: What’s all that stuff in “View Source?” Hello my name is ? – why page titles matter To meta tag or not to tag? Urchin – it’s not just sushi anymore Page descriptions that rock And other ways to please the Gods of Google Why page titles matter…

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Behind the content what s all that stuff in view source l.jpg

Behind the Content:What’s all that stuff in “View Source?”

  • Hello my name is ? – why page titles matter

  • To meta tag or not to tag?

  • Urchin – it’s not just sushi anymore

  • Page descriptions that rock

  • And other ways to please the Gods of Google


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  • Why page titles matter…


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  • Why page titles matter…

  • Helps a user know where they are

  • Part of the SEO equation

  • Shows up in a bookmark


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  • Why page titles matter…


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  • To tag or not to tag, that is the ?

  • Meta-tag used to provide structured metadata about a web page – information about the information

  • Key words

  • Description


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  • To tag or not to tag, that is the ?

  • Meta-tag used to provide structured metadata about a web page – information about the information

  • Key words

  • Description


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  • Urchin is for searchin’


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  • Page descriptions that rock

  • …And why we need them

  • Show up in natural search results – more credibility

  • First impression of organization

  • Highlight page content in a short sentence

  • Help searchers decide page relevance before they click

  • Transmit key messages, even if searcher doesn’t visit

  • Set page apart from others that are similar


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  • Click on or move on?

  • 25 words (or less) that give your page Street Appeal

Page Title

Meta Description


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  • The code behind the scenes

<head>

<title>Internships - UW MBA Program - UW Business School - Seattle WA</title>

<meta name="description" content="Customize your UW MBA to fit your career goals with courses, internship and project experiences, international activities, research, and a certificate or concurrent degree." />

Page Title

Meta Description


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  • What happens when there’s no description

Keywords, but no description

<head>

<meta name="keywords" content="asbe albers school business economics seattle university

graduate students programs mba msf mib mpac master business administration science finance

international business professional accounting">

<title>Graduate Programs Home Page</title>

<link href="../parts/albers.css" rel="stylesheet">

</head>

Page Title


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  • What happens when there’s no description

Graduate Programs Home Page

Page Title doesn’t identify school

MBA Program, Interested?

UW MBA Program Home - University of Washington Business School ...

Description is a jumble of phrases from page content

UW Business School Home Page - University of Washington, Seattle

Graduate Programs Home Page

MBA Program, Interested?

UW MBA Program Home - University of Washington Business School ...

UW Business School Home Page - University of Washington, Seattle


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  • How to please the gods of Googleand maybe Firefox too…

  • For best search engine results -- content, page titles and headers should use key words

  • Have other sites with high traffic link to your site

    • Main UW site

    • Journals

    • Newspaper articles / press releases


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