Meta tags - PowerPoint PPT Presentation

I nternet technologies
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Every day new internet technologies are launched So many that it's difficult to keep up. In SEO (Search Engine Optimization) meta tags still perform a significant role for website to rank up.

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Meta tags

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I nternet technologies

Internet Technologies


About meta tags

A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that explains some characteristic of the contents of a Web page. The information that you give in a meta tag is used by search engines to index a page so that anyone searching for the kind of information the page contains will be able to search it. The meta tag is placed near the top of the HTML in a Web page as part of the heading.

About meta tags :

Meta tags

  • Title Meta Tag :

In the Title Meta Tag we write title of our page and it also shows in SERPs (search engine results pages).

Syntax: <Title>………………..</Title>

For Example:

When you see a website , you will find its title on browser top as SEO Company in Lucknow, Best SEO Company in India, Because it is written in its <title> Tag as,

<title>SEO Company in Lucknow, Best SEO Company in India</title>

Meta tags

  • Keyword Meta Tag:

The Keywords Meta Tag contains the words or phrases that The keywords meta tag lists the words or phrases that best characterize the contents of the page. This tag also provide us a way to tell search robots about our product and services.

Syntax: <meta name=”keyword” content=” An accurate keyword about our product and services”>

Meta tags

  • Description Meta Tag :

The Description Meta Tag includes a brief one- or two-sentence description of the page. Basically contents of the page that is something about our company or product. The description meta tag length should not be more than 160 character.

Syntax : <meta name="description" content="An accurate keyword-rich description about 160 characters">

Meta Description Tag Tips for Better Seo :

Use keywords in your meta description tag.

use multiple syntax of keywords.

Meta tags

The Robots Meta Tag is a tag to tell robots not to index the content of a page, and/or not scan it for links to follow.

Syntax : <meta name=”robots” content=”noindex, nofollow”>

  • Robot Meta Tag :

Meta tags

Before mobile phones and other hand held devices, web pages were designed only for desktop computer screens, and it was common for web pages to have a fixed design and a fixed size.

The meta viewport tag gives the browser instructions on how to control or set dimensions and scaling of the page to the width of the device.

Syntax :<meta name="viewport"content="width=device-width">

For more detail about SEO you can visit our website:

  • Viewport Meta Tag :

Meta tags

Thank You….

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