International communication
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International Communication PowerPoint PPT Presentation

International Communication. Introduction and History. Developments toward a global communication system. Monsters and myths Alexander the Great broke geographical boundaries Trade caravans Pilgrimages - Mecca, crusades Mapmaking

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International Communication

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International communication

International Communication

Introduction and History


Developments toward a global communication system

Developments toward a global communication system

  • Monsters and myths

  • Alexander the Great broke geographical boundaries

  • Trade caravans

  • Pilgrimages - Mecca, crusades

  • Mapmaking

  • Signals -torch, reflection, courier, messenger, compass, flag, telegraph, post


Military and diplomatic communication

Military and diplomatic communication

  • Code standardization

  • Global time system

  • Passport

  • Transatlantic cable line

  • Telephone

  • Reuters news service

  • Broadcast

  • Internet


Decrease in foreign news

Decrease in foreign news

Cultural dimension

  • How much content is absorbed?

  • How is content being transmitted

    Latin America

  • Little inundation; telenovelas exported; newspaper subscriptions growing

    China

  • Internet an advertising open borders


Nwico

NWICO

  • Evolutionary process seeking more just and equitable flow and content

  • Right to national policy self-determination

  • 2-way information flow with more accuracy for less-developed countries (LCDs)


West carrying less international news

West carrying less international news

  • High cost of reporting

  • Restrictions, threats, bias

  • High turnover in correspondents

  • Parachute journalism an sensationalism

  • Lack of public concern


Transnational corporations and global ideology

Transnational Corporations and Global Ideology

  • Economic and market freedom

  • Government intervention & regulation impede economic growth

  • Policy objective should be ‘sustainable growth’ (non-inflationary)

  • Desirability of privatization

    Global media system is the outgrowth of ‘free market’ communication policies


Media globalization

Media Globalization

  • Growing TV viewing

  • Foreign ownership of US entertainment

  • MTV, CNN localization

  • Publishing, film & music are booming

  • Rapid corporate consolidation

  • Media deregulation

  • Presence of advertising


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