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HUNTING RANCH

HUNTING RANCH. Members: Shawn Hyshka Scott Redekopp Trevor Simpson Tyler Wilkinson. Introduction . Borderline Ranch is an Elk and Deer hunt farm Located near Lloydminster Provide a safe, fun hunting experience, while promoting nature, adventure and a active lifestyle.

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HUNTING RANCH

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  1. HUNTING RANCH Members: Shawn Hyshka Scott Redekopp Trevor Simpson Tyler Wilkinson

  2. Introduction • Borderline Ranch is an Elk and Deer hunt farm • Located near Lloydminster • Provide a safe, fun hunting experience, while promoting nature, adventure and a active lifestyle.

  3. Operations and Human Resource Plan

  4. Organization Structure

  5. Area Plan • 2 Sections • 1 mile x 2 miles • Edge of property on river or lake • Springs abundant in area • 400 acres fenced off for deer hunting and 880 acres for elk

  6. Building and Floor Plan Site Plan -Building 50’ x 50’with three different rooms -Storage, lunch, handling room with cooler

  7. Development Plan • No specific 5 year plan • Assessment done on a yearly basis • Dependant on profitability/customer base • Future Considerations - Building a 4 star lodge on site - Hiring/Firing Staff, cook - Year round lodging options

  8. Guides Up early to pick up hunters Drive to the hunt farm Guide hunters until lunch Help prepare lunch Guide until dark Assist in other maintenance, skinning etc. Return hunters to hotel President Organizing clients Ordering animals Hiring employees Marketing Work Plan- What Happens in a Day

  9. Capital Budget

  10. Equipment Cost

  11. Capital Budget Summary

  12. Cost of Goods Manufactured • Direct Materials Animals $361,250 Direct Labor $89,154 Overhead $40,223 $490,627

  13. Cost of Goods Sold Beg. Inventory = $0 + C of GM = $490,627 Cost of goods available for sale- $490,627 • Ending Finished Goods Inventory- $55,000 C of GS is $435,627

  14. Human Resource Plan • Staff • Board of Directors • Includes President, Accountant and 2 others • Salary- President $45,000 • Accountant $10,000 • Job description- Assist in important management decisions and provide capital to the farm.

  15. Staff Guides Salary- $500/group (3 days) Trained in CPR, First Aid, Firearm safety Must have valid driver’s license Knowledge of hunting, skinning Friendly attitude Job description- Assist hunters in all aspects of the hunt from start to finish. Staff Supervisor Salary - $600/group (3 days) Trained in CPR, First Aid, Firearm safety Thorough knowledge of hunting, skinning, outdoors Job description- Organize and monitor guides and hunters to prevent accidents and be aware of where everyone is at all times. Human Resource Plan

  16. Accountant Salary- 10,000 Trained in accounting, management Thorough knowledge of business Job description- maintain and control money in a way that makes the farm profitable. President Salary- 45,000 Job description- Front man of company who has signing power and makes important decisions regarding the management of company. Human Resource Plan

  17. The Marketing Mix • Products/ Services • Pricing • Promotion • Place • Segmentation • Targeting • Positioning • Marketing

  18. S.W.O.T. Analysis • Strengths/Weaknesses • Human Resources • Physical Resources • Financial Resources • Opportunities • Threats

  19. Borderline Ranch Competitors

  20. Marketing Strategy • Sales and Profit Objectives • Pricing Policy • Selective Markets • Selling and Advertising

  21. Financial Plan • ASSUMPTIONS - 29 groups, 20% revenue increase after year 5 and 70% elk hunting ● FINANCING Long Term Debt Input 339,397 Owner's Equity Input 372,397 Total $711,795

  22. Dividend Policy • Reinvestment Policy if gross profit is less than 10x Working Capital • Returns seen in 6th year ● IRR= 17.0% ● ERR= 13.2%

  23. Group Breakdown

  24. Risk Analysis • Nickels and dimes • Marketing key • Social trends • Based solely on groups • Canadian dollar strength

  25. Conclusion • With proper marketing and business planning Borderline can be a success. • Long term investment • Unique and exciting venture for owners and customers

  26. THANK YOU QUESTIONS?

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