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Introducing the New Shell Tellus Range of Hydraulic Fluids

Introducing the New Shell Tellus Range of Hydraulic Fluids. Use this area for cover image (height 6.5cm, width 8cm). Choosing the right hydraulic fluid Key benefits and value delivery Product performance. Phil Burnett DLM/33. Brand & Product Marketing Manager – Shell Lubricants.

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Introducing the New Shell Tellus Range of Hydraulic Fluids

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  1. Introducing the New Shell Tellus Range of Hydraulic Fluids Use this area for cover image(height 6.5cm, width 8cm) Choosing the right hydraulic fluid Key benefits and value delivery Product performance Phil Burnett DLM/33 Brand & Product Marketing Manager – Shell Lubricants

  2. PRESENTATION OVERVIEW • Highlights and features of the new portfolio • Navigating the Shell Tellus portfolio of hydraulic fluid • Identifying the new products • Understanding the performance hierarchy • Old  New Product Conversion • Products in Detail • Shell Tellus S4 ME – Advanced Synthetic Hydraulic Fluid • Shell Tellus S3 M – Premium Ashless Hydraulic Fluid • Shell Tellus S2 M – Our Leading Industrial Hydraulic Fluid • Shell Tellus S3 V – Extended Temperature Premium Ashless Hydraulic Fluid • Shell Tellus S2 V – Extended Temperature Range Hydraulic Fluid • Additional Information and Resources Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth. May appear on Title pg.

  3. INTRODUCING THE NEW PORTFOLIO - HIGHLIGHTS Shell Tellus: Helping you choose the right fluid for your equipment and business. The new portfolio features: • Simple to understand naming and range structures • Easier to choose • Clear benefits and tiering • Improved performance* • Enhanced cleanliness: All Shell Tellus products now meet the DIN standard requirements for cleanliness** • Extensive equipment maker approvals Building on the legacy of one of the world’s leading brands of hydraulic fluid. Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  4. 1.0 Navigating the Shell Tellus Portfolio of Hydraulic Fluids Identifying the new productsUnderstanding the performance hierarchyOld  New portfolio conversion

  5. IDENTIFYING THE NEW PRODUCTS • Developed with our customers in mind: New naming and associated information designed to help confident product choice • Tested with customers • Unique suffices, descriptors and icons to communicate applications and benefits • For example: Application or benefit indicator Benefit and application descriptors Performance level (tier) indicator, higher is better Application icons Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  6. UNDERSTANDING THE SUFFICES AND ICONS • The following suffices and icons are used in conjunction with the Shell Tellus range of hydraulic fluids • These feature on product labels, brochures and other communications materials Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  7. THREE DIMENSIONS OF PERFORMANCE: DEFINING THE PRODUCT RANGE HIERARCHY • Customers recognise that hydraulic fluids can deliver value to their operations in three ways: 1. Protection • Asset life/return on capital • Fewer breakdowns 2. Oil Life • Less maintenance • Increased productivity 3. System Efficiency • Maintain performance • Energy efficiency* • Our new portfolio is designed to let you choose the right level of protection, oil life and system efficiency to meet your needs Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  8. EASY TO UNDERSTAND: RELATIVE PERFORMANCE • A simple “check chart” helps identify the performance benefits of one product versus another • All performance differences are supported by technical data Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  9. SHELL TELLUS: EASY TO CHOOSE, EASY TO UNDERSTAND KEY FEATURES • Shell Tellus “M” Range • Monograde ISO HM fluids • For manufacturing where there is limited temperature variation • Shell Tellus “V” Range • Multigrade ISO HV fluids • Versatile use including external applications with wide temperature variation • Ashless Technology • Featured in Tiers 3 & 4 • DIN Standard Cleanliness • On all Tier 2-4 products Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  10. HOW DOES THE NEW PORTFOLIO RELATE TO THE OLD? • The table below summarises the conversion from the old product name to the new product names • Note: New products all meet the DIN cleanliness standard “V” Range “M” Range VX Shell Tellus Arctic Shell Tellus STX V UPDATE ICONS Shell Tellus T V Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  11. 2.0 Products In Detail Shell Tellus S4 MEShell Tellus S3 MShell Tellus S2 M

  12. INTRODUCING SHELL TELLUS S4 ME • Advanced, ashless synthetic hydraulic fluid • Helps improve energy efficiency • Up to 4x oil life* • Enhanced protection formulation* • DIN cleanliness standard KEY FEATURES & BENEFITS

  13. SHELL TELLUS S4 ME: SUITABLE FOR A WIDE RANGE OF APPLICATIONS • With an ever increasing range of equipment maker approvals Shell Tellus S4 ME is particularly suitable for: • High intensity industrial hydraulic systems such as plastic injection moulding and metal pressing. • Extended operations and high temperature/pressure applications. • May be suitable for certain mobile equipment applications Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  14. SHELL TELLUS S4 ME CAN HELP DELIVER VALUE TO OPERATORS IN THREE WAYS • The combination of long oil life, excellent wear protection and the capability to improve energy consumption and productivity means many operators could benefit by moving to Shell Tellus S4 ME • Operational Costs • Lubrication cost • Maintenance cost • Equipment availability • Asset integrity/life • Cost of downtime • Capital investment • System Efficiency • Energy efficiency • Improved productivity NEEDS VALUE • Long oil life • Consistent fluid performance • Outstanding wear protection • Optimal fluid physical and chemical properties • Demonstrated in customer applications Shell Tellus S4 ME Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  15. DESIGNED TO PROTECT: TO HELP LONG EQUIPMENT LIFE AND REDUCE UNPLANNED SHUTDOWNS • Advanced Protection Formulation: • Synthetic base oils for for excellent viscosity control • Enhanced flow properties at lower temperatures • Advanced, ashless anti-wear additives • Demonstrated exceptional wear control • Up to 89% less wear in industry standard hydraulic pump tests • Compared to the maximum wear allowed Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  16. DESIGNED FOR LONG OIL LIFE: TO HELP REDUCE MAINTENANCE TIME AND INCREASE AVAILABILITY • Over 10x the industry minimum oil life • As measured in the industry standard TOST oxidation test • Our longest oil-life hydraulic fluid • Providing significantly longer oil-life capability compared to other Shell hydraulic fluids Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  17. DESIGNED FOR HIGH EFFICIENCY: CAN HELP IMPROVE ENERGY EFFICIENCY OF HYDRAULIC SYSTEMS • Systems Approach: • Developed with the complete hydraulic system in mind • Balanced Formulation: • The right combination of physical and chemical properties to help reduce energy losses • Demonstrated Energy Saving: • Proven* to help reduce hydraulic system energy use in customer applications up to 13.9% • Independently Recognised: • JPI “Award for Technical Progress” 2010 REPLACE WITH UPDATED DVR LEAFLETS Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  18. DESIGNED FOR HIGH EFFICIENCY: HELPING HYDRAULIC SYSTEMS OPERATE AS THEY WERE DESIGNED TO. • Shell Tellus S4 ME is designed to help maximise productivity and efficiency by helping equipment to meet or exceed its design capabilities. • Excellent air release and filterability help efficient transmission of hydraulic power • For Example: • Up to 69% faster filtration to help reduce pressure and energy loss through the filter* Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  19. CLAIMS AND APPROVALS • Shell Tellus S4 ME meets or exceeds the requirements of the major hydraulic component manufacturers • Shell Tellus S4 ME has been tested and approved by many international equipment makers in a range of manufacturing industries: • Contact your Shell representative for details of additional approvals Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

  20. SUMMARY & FURTHER INFORMATION • Shell Tellus S4 ME provides three-way value delivery • Protection – to help prolong machine life and reduce unplanned shutdowns • Oil Life – to help reduce maintenance cost and increase machine availability • System Efficiency – Proven to help reduce hydraulic system energy consumption and help ensure effective transmission of hydraulic power. • Further information available includes: • Product brochures • Technical Data Sheet • Case Studies Footer: Title may be placed here or disclaimer if required. May sit up to two lines in depth.

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