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define: what?

define: what?. construct a point of view , a unique, concise reframing of the problem that is grounded in user needs & insights. all kinds of dirty, one kind of clean. squeaky green. OXO Good Grips. Focus on averages. Focus on averages. Focus on individual people.

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define: what?

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  1. define: what? construct a point of view, a unique, concise reframing of the problem that is grounded in user needs & insights

  2. all kinds of dirty, one kind of clean squeaky green

  3. OXO Good Grips

  4. Focus on averages

  5. Focus on averages

  6. Focus on individual people

  7. define: how? come together and understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  8. space saturation

  9. Thoughts Quotes Feelings Actions

  10. Thoughts Quotes Nuggets “HUH.” Feelings Actions “WHOA.” “THIS IS IMPORTANT, BUT I DON’T KNOW WHERE IT GOES YET.” “THAT WAS SURPRISING.”

  11. do it now! 25 min: empathy map & nuggets 20 min: share stories with another group

  12. define: how? come together and understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  13. point of view: components user be specific need use verbs insight = observation + interpretation

  14. what’s an insight? • Why do you think this user really has this need? • Why is this need surprising or interesting? • How does this user/need play out in this context?

  15. point of view: components user be specific need use verbs insight = observation + interpretation

  16. point of view: components specific user user desperate nepali mother need to keep premature baby warm in the early hours insight most mothers don’t have the means to bring their baby to a hospital need, not solution what nobody else noticed

  17. point of view: components user teenager need to eat healthy food insight certain nutrients are necessary for physical and cognitive health and development

  18. point of view: components specific user user 9th grade girl at a new school need to eat healthy food insight certain nutrients are necessary for physical and cognitive health and development

  19. point of view: components specific user user 9th grade girl at a new school need to feel socially accepted while eating healthy food insight certain nutrients are necessary for physical and cognitive health and development deep need that’s hers, not ours

  20. point of view: components specific user user 9th grade girl at a new school need to feel socially accepted while eating healthy food insight in her hood, a social risk is more dangerous than a health risk deep need that’s hers, not ours surprising finding rooted in empathy work

  21. define: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  22. prepare your POV mad-lib ...BECAUSE... …NEEDS... user need insight

  23. do it now: POV mad-lib 10 min personal time: identify POV components generate users, needs, insights on separate post-its 30 min group time: mad lib iterations select & synthesize into a point of view

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