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Social Media Report

Social Media Report. Presented by Destination Marketing | 3.10.2014. Included in this report:. PatientFirst in Social Media Summary of Success Facebook Performance Statistics Fan Growth Reach Engagement Twitter Performance Statistics Facebook Advertising LinkedIn Strategy

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Social Media Report

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  1. Social Media Report Presented by Destination Marketing | 3.10.2014

  2. Included in this report: • PatientFirst in Social Media • Summary of Success • Facebook Performance Statistics • Fan Growth • Reach • Engagement • Twitter Performance Statistics • Facebook Advertising • LinkedIn Strategy • Looking Ahead Destination Marketing

  3. PatientFirst in Social Media Facebook page targeted at moms / parents interested in health and wellness Twitter profile targeted at industry professionals and KOL’s as well as Mom Blogs Destination Marketing

  4. Cumulative Social Growth Total Posts to PatientFirst page 7,000 290 Total Facebook Fans Total Facebook Reach 1,195 Average Talking About This 1.3 million Twitter Followers Total Posts to Twitter 1,143 316 Destination Marketing

  5. Facebook Stats 7,000+ Likes The total number of people who ‘like’ the PatientFirst Facebook page. On average, PatientFirst gained over 1,000 new fans each month. Destination Marketing

  6. Facebook Stats 222,859 Average monthly PatientFirst reach Reach is the number of people who have seen the content from the PatientFirst Facebook page. This is split between Paid, coming from Facebook ads, and Organic. Destination Marketing

  7. Facebook Stats Facebook Engagement 1,195 Average monthly stories created about PatientFirst by Fans Engaged users are those who have clicked on a post on the PatientFirst Facebook page, indicating increased interest in the content. People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. Destination Marketing

  8. Twitter Stats 350 Followers The total number of people who ‘follow’ the PatientFirstTwitter page. On average, PatientFirst gained over 30new followerseach month. Destination Marketing

  9. Facebook Advertising • Tested Facebook Ads based on Target and Ad Copy to identify the most effective combination • Target • Parents in cities that have been identified as most health conscious Los Angeles, Denver, Washington, Orlando, Atlanta, Chicago, Boston, Detroit, New York, Portland, Philadelphia, Austin, Seattle • Parents who follow top parenting pages • Parents who follow are interested in alternative medicine Destination Marketing

  10. Facebook & Twitter Content • Content topics expanded from initial focus on radiation minimization to also include information about: • Infection Control • Environmental Compliance • Emergency Medical • Oral Health • Checklists and Technology • Data indicates that the most effective Facebook post types are: • Those that include a link • Simple status updates • Posts with a photo • Fans & Followers showed the most interest in articles about infection control, family dental care, the best ways to care for one’s teeth, and selecting the best dental products. • Twitter was also used as an outreach tool, to identify and connect with key influencers in the areas of dental care, health, and patient advocacy. Destination Marketing

  11. Looking Ahead • Continue to establish and grow HealthFirst on Facebook, Twitter, and LinkedIn • Encourage KOLs to contribute to discussions • Encourage employee participation in social media and share with their networks Destination Marketing

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