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Social Media Grant Progress Report. October 2013 Workforce Development Council Meeting Idaho Department of Labor Communications and Research Georgia Smith, Deputy Director. Update. Audience Analysis Social Media P latforms Analytics Next steps Messaging Training Email Solution.
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Social Media Grant Progress Report October 2013 Workforce Development Council Meeting Idaho Department of Labor Communications and Research Georgia Smith, Deputy Director
Update • Audience Analysis • Social Media Platforms • Analytics • Next steps • Messaging • Training • Email Solution
Gain an understand of our customers’ familiarity with department services and their social media use and comfort levels. Audience analysis
Businesses • Most businesses use social media to promote a business, sell a product; share company photos, videos; make professional business contacts. Very few know how to use social media to recruit employees. • Use of social media by Idaho businesses is small, but for those who use it, Facebook and LinkedIn are their preferred channels. • Greatest opportunity lies in using social media to educate employers about and why they need the department’s services. • Idaho businesses prefer personalized communication either by telephone or email.
Job Seekers, Youth • Job seekers and youth use social media for entertainment and to keep in touch with family and friends. • Half would use virtual services if we offered them. • A large percentage use mobile devices. • Majority do not or know how to use social media to look for work. • Top platforms: Facebook, YouTube and Skype. • Prefer personalized communication either by telephone or email. • Job seekers and youth have a high familiarity with unemployment insurance and access the Internet at one of our 25 local offices
Agency Staff • Staff recommend use of social media sites and those who try to teach customers how to use social media sites is high; however comfort level with using social media is low. • Percentage who say they don't know enough about social media sites is also high. • Staff are interested in learning more about the agency’s social media plan.
Messaging Training Email Solution Next Steps
Messaging - Job Seekers • Leverage • Awareness of UI benefits and Internet access • Keeping in touch with family and friends • Questions about privacy and security • To Define / Encourage / Educate • Keep job seekers informed (example government shutdown) and define agency services for job seekers • Encourage family and friends to share job opportunities and workshop info with unemployed family and friends • Educate them on how to use – and not use - social media to look for work
Messaging - Businesses Leverage • Current use of Facebook • Awareness of job listing service and labor law information; and • Questions about privacy and security. To Create / Define / Educate • Create a Facebook page targeting businesses • Define the agency’s employee recruitment services, skill assessments, training resources, controlling UI taxes, business seminars, wage and benefit information. • Train businesses on legal issues and proper use in the workplace, how to recruit employees.
Objective: Help agency employees, businesses and job seekers use and feel comfortable using social media to help serve their customers, find employees and look for work. Social media training
Staff Training • Develop Training Modules w/ Following Topics: • Four W’s of the Agency Social Media Plan • Your Online Brand - Managing Your Personal vs. Professional Personas • Teaching Job Seekers, Businesses How to Use Social Media to Look for Work, Employees
Training Job Seekers, Youth • Topics: • Using Social Media to Look for Work • Include complete a LinkedIn profile • Your Online Brand • Do’s and don’ts of using social media and making sure your social media presence supports your job search efforts. • Privacy Issues • Successful Job Seeker / Employer Panel
Businesses Seminars • Topics: • Managing Social Media in the Workplace • How to develop and implement a social media policy • Using Social Media to Recruit Employees • Privacy Issues • Employee / Business Panel – Feature job seekers / employers who successfully used social media to find a job or recruit employees
Delivery Work with the department training unit to install modules into Learning Central, the agency’s training access portal. Deliver training during workshops in Coeur d’Alene, Lewiston, Boise, Twin Falls, Pocatello, Idaho Falls.
Delivery - Businesses Target businesses in industries that have tried and are comfortable with social media. Use direct mail, existing employer committees and the business solutions specialists to help promote and publicize the training workshop. Teach business solutions specialists to deliver the training on an “as needed basis.”
Delivery – Job Seekers, Youth Work with university colleges and university career centers, Idaho Career Information Staff and Parent Teacher Organizations for delivering the promoting the workshops. Empower and train workforce consultants to deliver training as needed in local offices. Investigate video/video chat pilot project for job seeker training.
Idaho job seekers and businesses prefer personalized communication by email. We need to follow through on an email solution and targeted messaging system. Email SOLUTION
Email Solution • Catalogue current mass emails being distributed from local offices as well as central office bureaus (i.e., UI benefits, UI Tax and CIS). • Collaborate with local office and central office bureaus to investigate best off-the-shelf solution. • Develop consistent messaging that leverages what customers know about the agency to define what they need to know; encourage them to share our message with family and friends and educate on proper use of social media (a soft skill).
