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Fourth International Conference on Agricultural Statistics ICAS 4: Advancing Statistical Integration and Analysis ASI

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Fourth International Conference on Agricultural Statistics ICAS 4: Advancing Statistical Integration and Analysis ASI

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    1. Fourth International Conference on Agricultural Statistics (ICAS � 4): Advancing Statistical Integration and Analysis (ASIA) Agricultural Statistics: The Sri Lankan Experiences of Developing Agricultural Marketing Information Service for Small Farmers

    2. T.A.Dharmaratne Research Fellow Agrarian Research and Training Institute 114, Wejerama Mawatha, Colombo. Sri Lanka.

    4. Sri Lanka *Sri Lanka is an Island which content of 65,00 s.k. *The total population of the county is 20 million *The per capita income of the country is 1100 US $ *GDP contribution of agriculture is 18 percent

    5. What is marketing information system? The FAO[1] definition is as follows. �A service, usually operated by the public sector, which involves the collection on a regular basis of information on prices and, in some case, quantities of widely traded agricultural products from rural assembly markets, wholesale and retail markets, as appropriate, and dissemination of this information on a timely and regular basis through various media to farmers, traders, government officials, policy makers and others, including consumers�. [1] Market Information Services: Theory and Practice, by Andrew W. Shepherd, FAO Agricultural services Bulletin 125, 1997, Rome

    6. Moreover, as Kotler's[2] definition says, a marketing information system is more than a system of data collection or a set of information technologies: "A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control". [2] Kotler, P., (1988) Marketing Management: Analysis Planning and Control, Prentice-Hall p. 102.

    7. Sri Lanka is essentially an agrarian economy as society and basically depends on agricultural production. It is therefore; essentially that the "Agricultural Information" thrust should lay grater emphasis on the transfer of production and marketing information from the relevant institutions to its actual users.

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