Army Sponsorship and Advertising Briefing. Pierre Laxa and Gabriele Perez U.S. Army Community and Family Support Center Atlanta, August 6, 2002. Session Overview. Program Overview/Policies Military Market Appeal/Sponsor Objectives Key Players Sales Process Internal Controls
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Pierre Laxa and Gabriele Perez
Community and Family Support Center
Atlanta, August 6, 2002
Support vital MWR programs by obtaining private sector funding, services, or supplies in exchange for advertising and promotional opportunities within the Army community.
THE EXCHANGE OF VALUES. The exchange of cash/goods/services in return for advertising and promotional opportunities.
“Quid Pro Quo” = Exchange of values
Not a gift or donation!
Eligible for Sponsorship