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also trading as capricorn coast chamber of commerce visitor information centre summit 2006 thursday 3rd august 2006 hall

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also trading as capricorn coast chamber of commerce visitor information centre summit 2006 thursday 3rd august 2006 hall

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    1. also trading as Capricorn Coast Chamber of Commerce Visitor Information Centre Summit 2006 Thursday 3rd August 2006 Halls Gap, Victoria

    2. ‘Managing Up’ making the most of your VIC How the CCTO ‘Managed Up’ VIC Milestones Funding of VIC’s in Queensland VIC Profile Promotional Partners Grants & Achievements Conference Bids Committee Involvement Membership Levels and Dual Membership

    3. Milestones of the CCTO The CCTO registered as an Incorporated Association in Sep 1986 The VIC was opened Christmas 1988 First full-time Manager employed in Jan 1996 – May 2006 (10 Ľ years) Four part/fully funded trainees/casual admin. – short term Feb 2005 – Chamber of Commerce officially represented by CCTO March 2005 – VIC supervisor appointed (2nd full-time employee)

    4. How are we funded? Yearly Income 2005/06 (exl. GST): $60,000 Membership (of which $40,000 is CCTO and $20,000 is transferred to our RTO, Capricorn Tourism for dual Membership) – we currently have 180 financial members $60,000 Livingstone Shire Council $25,000 Commission on Sale of Accommodation, attractions & tours ($250,000 gross) $20,000 Cash Corporate Sponsorship $6,000 – Other promotional activities (e.g. Visitor Guide) $5,000 – Sale of Souvenirs in VIC TOTAL INCOME (OPERATING BUDGET) IS $156,000 Yearly Expenditure: $80,000 – Wages & On-costs 2 full-time staff – General Manager & VIC Supervisor $20,000 – On-costs (work vehicle lease/expenses, superannuation, workers comp., FBT etc) $35,000 – VIC operating costs (office, rates, phone, maint, insurance, audit etc) $15,000 – Promotions, advertising, marketing TOTAL EXPENDITURE IS $150,000

    5. VISITOR INFORMATION CENTRE 24,000 visitors pa Thousands emails & phone enquiries $250,000 gross bookings local product Website – up to 20,000 hits per month Volunteer/staff famils to members product Capricorn Coast Visitors Guide – 3 editions each year (90,000 copies) Events Support – calendar, letters of support

    6. Yearly Travel Shows Travel Shows: Brisbane - Qld Rail 1 day Feb(no longer attend this) Adelaide – 6 days Feb (no longer attend this one) Sydney – 10 days April Melbourne – 7 days April Sanctuary Cove – 3 days May (with KBM) Brisbane – 7 days June

    7. Travel ShowsTop left: Adelaide Caravan, Camping Touring Show – Feb 2004 – 36,000 visitorsTop right: Brisbane Qld Rail Travel Show – Feb 2004Below: Melbourne Caravan, Camping 4WD Supershow – April 2004 – 45,000 visitors

    8. Travel Shows Brisbane C/C 4WD Fishing Supershow June 2004 – 80,000 visitors

    9. Promotional Partners In conjunction with our RTO, Capricorn Tourism and Tourism Qld, we work with: Airline companies – Qantas, Qantaslink, Virgin Blue, Jetstar (& inflight magazines) Latest Bombardier Q400 Qantaslink aircraft named “Yeppoon” Television Travel Shows – Getaway, Great Outdoors, Qld Escapes, PFTC Visiting Journalists Tourism Publications – AAA/RACQ, Jasons, Highway guides, Hema Maps etc

    10. Recent Grants and achievements $17,600 – 1 year Certificate III Business Admin. Trainee 2004 ‘Trainlink’ Launch (Qld Rail & Youngs Buses) – Dec 2003 $255,000 – VIC extension Shellworld Yeppoon – July 2004 – RPP, ACC Federal Funding (partnership Keppel Bay Shell Club, CCTO & LSC) Obtaining Travel Agency Licence Level Four – May 2004 $26,532 – Community Responsive Training Program – DET, State Funding – Free business accredited training to 17 CCTO members (in partnership with Learning Network Qld and LSC) – we will keep a 10% commission fee to assist in our operating budget $17,600 – 1 year Certificate III Business Admin. Trainee 2005 – DET $17,600 – 1 year Certificate II Business Admin. Trainee 2006 – DET

    11. SHELL WORLD YEPPOON 20,000 Shells

    12. Recent Achievements Successful Conference Bids: 2005 ULGA – 150 delegates 2005 ICTC – 500 delegates 2005 National Fishing Titles Picture: ICTC Conference in Freemantle WA – May 2004 LSC & CCTO working together for a successful bid!

    13. Committee representation Capricorn Tourism District Tourism Road Signage Committee Mt. Etna Caves Advisory Committee GBRMPA Local Marine Advisory Committee QICA (Qld Information Centre Association) – Vice Chairman Backpacking Queensland Leichhardt Hwy Promotions Assoc. – Chairman Livingstone Shire Council – Councillor Fig Tree Creek Management Plan Friends of Keppel Community Liaison Committee Yeppoon Tropical Pinefest Ambassador Quest

    14. District Tourism Road Signage CommitteeDepartment of Main Roads increases tourist signage on Bruce Hwy to the Capricorn Coast

    15. ‘Friends of Keppel’group meeting on Great Keppel Island

    16. Travel Agent Famil – Cap Coast/GKI including the sights at Cap Caves, Koorana Croc Farm & Emu Park

    17. CCTO is a member of: Capricorn Tourism (our RTO) Qld Information Centre Association Qld Tourism Industry Council Backpacking Queensland Q-Parks (Caravan Industry Australia)

    18. Markets to the Capricorn Coast Predominantly Domestic Drive Market Families Touring 45+ Couples Conference, Golf, Educational Groups, Train Market declining Backpacker Market small but steady Air Market increasing

    19. Recent Acclamations: Rockhampton Regional Development & Ergon Energy Regional Area Business Excellence Awards: 2004 Winner Local Area “Community Partnership” Award 2004 Winner Regional Area “Outstanding Corporate Partnership between Private Enterprise & Local Government” Award 2005 Mary Carroll – Official Judge Outback Tourism Awards (Every year since 1996, the CCTO has been awarded Tourism, Training & Business Awards)

    20. Position Description SummaryChristine King

    21. Position Description SummaryMary Carroll

    22. Dual Membership of CCTO/Capricorn Tourism (& Chamber of Commerce) Current Levels of Dual Membership $315 – Tourism Supporter (businesses not directly involved in the tourism mainstream) $425 – Tourism Enterprise (1-3 full-time staff and/or -10 rooms, or small attractions) $855 Bronze (4-10 full-time staff and/or 11-50 rooms, major attractions, motel/hotel) $1,720 – Silver (11-24 full-time staff and/or 51-100 rooms and large sporting club) $3,450 – Gold (25 full-time staff and or + 101 rooms)

    23. Member Benefits: Invitations to Members Networking nights and functions Listing in Members Business Directory Listing on local & regional websites Brochures displayed in VIC’s in Yeppoon, R’ton, Emerald Invitation to advertise in local & regional tourism publications Invitation to participate in Regional Tourism & Business Awards Invitation to participate in fully funded Business Training – Certified Courses Access to Image library, Statistics & Promotional advice Representation of business & industry issues to government and industry partners

    24. Tourism’s Worth to Capricorn Coast Tourism is worth $103 Million dollars to the Livingstone Shire per annum Tourism employs 12.8% of our Shire’s Population The Capricorn Coast has approx. 2000 beds and Great Keppel Island has approx. 1000 beds Average Occupancy of Resorts is approx.65% pa Average Occupancy of small motels is approx 75%

    25. Future Tourism Developments Existing Approvals unconstructed or incomplete: Keppel Bay Apartments – 30 units – nearly completed Beaches on Lammermoor – 39 units – construction commenced Feb 2006 Hacienda site – 37 units and shops – demolition of old building – construction due to commence soon The Strand – approx. 80 units & shops – commencing soon GBRIR - $14 Million Golf Club house opening in October 2006 Keppel Bay Marina – Master plan 120 room resort & about 200 units –Stage Three of Villas just released The Pearl Resort at Tanby Point (will seek new approval) Tavern/motel at Taranganba 12 room extension to Emus Beachouse Backpackers approved New shopping centre – Lancini due for construction this year Galli cnr Queen & Barry Sts – units and shops Numerous residential estates completed, commenced or about to commence

    26. THANK YOU!

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