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From The Lab to the Living Room. Deploying New Technologies for the Growing Home Healthcare Market Thursday, March 9, 2006 Rob Scheschareg President Intuitive Care Advisors. Welcome. Today’s Objectives Important Trends Beyond the Macro Case Studies – the market’s emergence now

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From the lab to the living room

From The Lab to the Living Room

Deploying New Technologies for

the Growing Home Healthcare

Market

Thursday, March 9, 2006

Rob Scheschareg

President

Intuitive Care Advisors


Welcome
Welcome

  • Today’s Objectives

    • Important Trends Beyond the Macro

    • Case Studies – the market’s emergence now

    • How To Make Money

    • Opportunities and Challenges for Business Growth

  • Today’s Format

  • Today’s Agenda


Agenda
Agenda

  • Tomorrow’s Home Environment

    • Product Designs

    • Technology Platforms

    • Wireless

  • Business Models

    • Reimbursement

    • Partnership Opportunities

  • Risk Management

    • Legal & Liability Issues


The consumer perspective
The Consumer Perspective

  • The Decision-Maker

    • 46 year old, college educated Female

    • Providing 20+ hours per week caring for an ill mother (Kaiser Family Foundation)

    • 7 million Americans responsible for the care of an elder who lives on average 300 miles away (ADT Security Services Survey 3/05)

    • 50% of all caregivers spend 46 hours/week on average to care for family members (ADT Security Services Survey 3/05)

  • The Audience: Caregivers and Digital Ready Consumers

    • 44.4 million caregivers (caring for someone 18+ yrs old)(AARP, National Alliance for Caregiving)

    • 45% of US homes have at least one HH member managing a chronic disease; 22 million households care for an elder w/chronic condition

    • Digital Ready Consumers

      • With a chronic condition

      • Broadband connection or home network

      • Wireless communication device (cell, smartphone, PDA)

      • 13% of today’s seniors (Forrester)


The market
The Market

  • Advanced Home Healthcare Market

    • $500m in 2005

    • $2 bil+ within 36 months

    • $28.7 bil the following 36 months(Forrester Research)

  • Initial Revenues from Consumer Self-Pay

    • $250+ bil spent out-of-pocket on healthcare in ’03

    • $7 bil out-of-pocket on home healthcare alone in ’03 (CMS)

    • 90% willing to spend $50+ per month; 50% willing to spend $100+ per month (Center for Aging Services Technology, 2005)

    • Financial Incentives/Cost Benefits & “Healthcare Consumerism”

      • In 2003, average daily hospital charges = $3,838/day

      • Skilled Nursing Facility = $499/day

      • Home Health visit = $109/visit (CMS, Social Security Administration)

    • Limited Validation of Consumer Self-Pay Models

    • 3rd Party Payer Reimbursement Still Slow


The rate of development
The Rate of Development

  • Growing Study of Telemedicine and Home-based Healthcare (356 clinical studies; 2x growth in MEDLINE articles)

  • Increasing Support and Proof of Improved Diagnosis, Clinical Management and Outcomes

  • Increasing Level of Interest from DTC Channels

    • Installers & Integrators of Home Security & Automation Systems

    • Retail Pharmacies

    • Home Healthcare Agencies

  • Expansion of Services from Medical Centers

  • Increasing Investment from Private and Public Sectors

    • Academic and Corporate Labs

    • Demonstration Projects

    • IT and Life Sciences Leadership


Let s get started
Let’s Get Started

Rob Scheschareg


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