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Creating Rapport. 3B2 English. Emotive Language. Emotive Language – is used to appeal to the reader. The build up of emotive words will make the reader feel how you want them to feel. Emotive Language.
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Creating Rapport 3B2 English
Emotive Language • Emotive Language – is used to appeal to the reader. The build up of emotive words will make the reader feel how you want them to feel.
Emotive Language Firstly, I wish to discredit the expensive, complicated and pointless process that is required to execute someone. Paperwork is pushed around by poorly paid lawyers until prisoners on death row die of natural causes. Capital punishment is a remnant of the sort of vengeance prescribed by a belief in ‘an eye for an eye and a tooth for a tooth’. It has no purpose and it should be stopped.
Learning IntentionI am Learning to… • I am learning how to further persuade my audience and encourage them to my way of thinking by creating a rapport with them.
Success CriteriaI can… • I can create rapport with my audience by appealing to their reason, experiences and emotions.
Tone • Whether in writing or in a speech, we must try to get the audience on our side if we want to persuade them of something. • This can be done by: • appealing to the audience's reason • appealing to audience's experiences • appealing to the audience's emotions.
Appealing to the audience's reason • What is it about the language used by the Foundation for Biomedical Research that makes them seem reasonable? • How does the image make the organisation's opponents seem?
Them and us • An effective means of building rapport with an audience is to suggest that only you and they have a reasonable argument, and/or others are unreasonable. • This can be achieved by using a ‘Them and Us’ tone. We are expected to believe that these rampaging hooligans are motivated by their rage at inequality, deprivation, unemployment and police brutality. It is nothing of the sort. In recent years there have been disgraceful scenes in the capital where the perpetrators have largely been white, privileged middle-class students. What we witness in every 'protest' is not a political act or a cry for social justice but a despicable mixture of mindless criminality and opportunistic looting.
Appealing to an audience's experiences • Creating the feeling in an audience that they share values with you can be reinforced by suggesting that you have had experiences very similar to theirs. • What are some of the interests you have that bind you to other people? Think about friends, family, classmates.
Use anecdotes We can create rapport through the use of anecdotes that the reader or listener can relate to: we may describe an experience they have had or express a fear they share. How does this advert from PETA use an anecdote to create a bond with the reader?
‘I distinctly remember the stress caused by the August shopping trip for school uniforms. My mother had to corral us because we'd been running wild for weeks, and then herd us to the shops like sulky cattle. She had to buy uniforms for four of us, and I remember noting the lines on her face as she scrimped and scraped to save the money she needed all in one big lump sum; often, she couldn't quite make it, and had to take 'tick' at exorbitant rates just to buy us the regulation shoes. I know she had sleepless nights about it, and sometimes tears: I wouldn't wish that stress on anyone.’ Discuss this extract: what effect does it have on the reader? How is that achieved?
Appealing to the audience's emotion • As well as appealing to a shared sense of reason or shared experiences, we can also suggest shared emotions. • Look at the following advertisements from the Canadian activist group Adbusters Media Foundation. • What feelings do each of the adverts appeal to? • What language features do you recognise?
How is this advert meant to make you feel? • What emotions are evoked? • How does language do this?
How is this advert meant to make you feel? • What emotions are evoked? • How does language do this?
Your writing • Think about what feelings you might wish to evoke in a reader about one of the following, and try a short piece of writing in which you attempt to: • persuade an audience that Scotland should be an independent country. OR • Persuade an audience that people should have to buy licences to keep a dog. OR • persuade an audience that young people should be respected more in society. Try to include an anecdote that will appeal to your audiences experiences and use a ‘Them and Us’ tone to appeal to their reason.
HOMEWORK • Research your chosen topic. • Collate some facts and figures. Suggested Essay Titles – Social Networking Sites • FOR - Keeping the World Connected – How Social Networking Has Brought Us Back Together. • AGAINST – Social Networking Sites and Cyber Bullying. Mobile Phones in Schools • FOR – Mobile Phones in Schools – Development of Learning in the Classroom. • AGAINST – Mobile Phones in Schools – Too Much of a Distraction. Video Games • FOR – Today’s Youth and Technology – How Video Games are Bringing Young People Together through Entertainment. • AGAINST – Today’s Youth and Technology – How Video Games are Creating a Desensitised Youth.
