Strategies for recruiting taa participants
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Strategies for Recruiting TAA Participants. Charlotte Harris and Susan Worden Region 2 TAACCCT Roundtable July 29-31, 2014. Session Objectives. Understand TAA program and benefits of enrolling TAA individuals 2. Discuss challenges 3. Identify strategies for recruiting/attracting TAA

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Strategies for Recruiting TAA Participants

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Strategies for recruiting taa participants

Strategies for Recruiting TAA Participants

Charlotte Harris and Susan WordenRegion 2 TAACCCT Roundtable July 29-31, 2014

Session objectives

Session Objectives

  • Understand TAA program and benefits of enrolling TAA individuals

  • 2. Discuss challenges

  • 3. Identify strategies for recruiting/attracting TAA

  • individuals

  • Hear successful and innovative approaches from

  • grantees

What is trade adjustment assistance

What is Trade Adjustment Assistance?

  • A program to assist workers who have become unemployed as a result of increased imports from, or shifts in production to foreign countries.

  • Goal is to help trade-affected workers return to suitable employment as quickly as possible.

Who are the taa eligible individuals

Who are the TAA Eligible Individuals?

  • Individuals who have

    • lost their jobs or

    • whose work and wages are reduced as a result of increased imports and

  • Require retraining in order to obtain suitable employment.

What are the benefits of enrolling taa participants

What Are The Benefits of Enrolling TAA Participants?

  • Tuition for training (including classroom, distance learning, OJT, and apprenticeships)

  • Training related costs (computers, books, fees, certification exams, etc.)

  • Income support (usually equivalent to UI payments while the participant is in training)

  • Supportive services (transportation, subsistence when training is far from home)

  • Job search allowances

  • Job relocation allowances

  • Wage subsidies

  • “Wholistic” case management (what happens if health/personal issues lead to training interruptions?)

  • LMI tools and referrals

Who are your state taa contacts

Who Are Your State TAA Contacts?

Expanded contact information www doleta gov tradeact

Expanded Contact

Recruitment challenges

Recruitment Challenges

Recruitment challenges1

Recruitment Challenges

  • Finding and/or Identifying TAA Eligible Students

  • Coordinating with Public Workforce System/TAA Office

  • Getting Students Involved/Lack of Enthusiasm

  • Combating Expectations in Rural Areas

Recruitment strategies

Recruitment Strategies

Successful Strategies

Recruitment strategies1

Recruitment Strategies

  • Establish Partnership with local Public Workforce System:

    • Develop a relationship with local workforce investment partners at the America Job Centers; Familiarize yourself with the Rapid Response Team

    • Establish partnership with local Trade Act Office; know your contact(s).

  • EducateTAA and TAACCCT Program Staff:

    • Dedicate time for the TAA Staff to brief the TAACCCT Team

    • Dedicate time for the TAACCCT Staff to brief the TAA Team

    • Commit to developing sustained relationship between TAA and TAACCCT

  • Communicate with Eligible Participants

    • Integrating TAA Career Coaches/Navigators

    • Establish campaigns promoting targeted programs of interests

Recruitment strategies cont d

Recruitment Strategies – cont’d

  • Traditional Informational Materials

    • Newspaper,

    • Radio/Public Service Announcement,

    • Magazines

  • Participant Recruitment Assessment

  • Community Engagement

  • Social Media

    • Facebook,

    • Twitter,

    • LinkedIn,

    • Virtual Tours,

    • Youtube

Next steps replication

Next Steps: Replication

How Do We Keep From Re-inventing the Wheel?

Next steps replication1

Next Steps: Replication

  • Create Strong Partnerships in the Beginning

    • Public Workforce System

    • Trade Act Unit

  • Maintain Open Communication

    • TAA Partners

    • Public Workforce System

    • TAA Eligible Participants

  • Create Strong and Targeted Outreach Campaigns

    • Focused to meet the needs of different audiences

    • Based on specific industry/sector

    • Conducted through multiple platforms

Next steps sustainability

Next Steps: Sustainability

Next steps sustainability1

Next Steps: Sustainability

  • Partnering with Statewide Business Associations

  • Leveraging Relationships with the Public Workforce System

  • Ensuring Outreach and Inclusion of Trade Act Office

  • Utilizing Career Coaches

  • Building the Career Pathways Model



  • TAACCCT Community of Practice Site:

  • Recruitment Strategies One Pager

  • TAACCCT Success Story: Finding TAA-Eligible Participants

  • Obtaining TAA Participants Case Study

  • TAA website:



Strategies for recruiting taa participants


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