Project Developing an ad campaign. 南京五中 黄祖明 方玉勇. Step One: Comprehension. An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 1 What is an ad campaign? 2 What media can you use in an ad campaign?
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.
1 What is an ad campaign?
2 What media can you use in an ad campaign?
3 What questions should we first consider?
We can use different kinds of media, including
newspapers,magazines,televisions,billboards, mailing, etc.
1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?
the definition of an ad campaign/
what an ad campaign means
the target audience and how to determine
the target audience
what the ad campaign says
how to reach the target audience
1reach a particular audience… (line 2)
Reach here means ‘attain/achieve’.
We can never reach perfection.
You will know better when you reach my age.
After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解）
2 In order to determine…(line 11)
determine:decide firmly/find out
Eg.We haven’t determined when to leave.
Can you determine the meaning of the word?
Eg.We determined on an early start.
determine to do sth.
He determined to learn French.
determined: adj.be ~ to do sth.
I’m determined to succeed.
We _____ ______ _______ adopt his suggestion.
3 appeal to the way…(line 19)
appeal to: V.
(a) be attractive/interesting
Eg. Do these paintings appeal to you?
(b) make an earnest request 恳求/呼吁
Eg. The police appealed to the crowd not to panic.
Eg. an appeal for help/ food
The new fashion soon lost its appeal.
The idea of working abroad never ______ ______ me.(吸引）
4 be concerned with…(line 23)
be concerned with: be about
Her latest article is concerned with Taiwan Issues.
Mr Zhang is much concerned with the disabled.
The loss is serious for all concerned.
N. It’s no concern of mine.
What are your main concerns as a writer?
as far as sb/sth. concerned:就某人/事而言
We ________ _________ _________
_________ his safety.( 都关心）
Can you make a sentence?
5 what approach you want to …(line 28)
approach N. ways
We can try a new approach to language teaching.
N. coming near to
At her approach the children ran off.
approach V. come near/get close to
As you approach the town the first building you see is the church.
I find him difficult to approach.
Identify different meanings of approach.
a With the approach of night, it became colder and colder.
b The approach to the city was blocked.
c The time is approaching when they will leave for London.
d Did he approach you about helping him with his homework?
= go to找你
(2) Decide the subject of your ad campaign from the listed.
(3) If you have your own idea,please get your teacher’s approval.
Animal protection Anti-smoking
The subject of your ad campaign will be_____.
(2) Team work:
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and plan
the whole team---work as a whole and everyone should contribute to the project
(3) Post your logo and slogan.
Let’s enjoy it!
1 Finish Ex. B2on Page 91.
2 Preview the listening material on Page 96.