Ad campaign by saad kemmou
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Ad Campaign By Saad Kemmou. Target Market: Fashionable 18-30 year olds Description: In the past five years a number of events and trends have sprung up which have made this project possible. A sharp rise in the number of cell-phone owners

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Ad Campaign By Saad Kemmou

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Ad campaign by saad kemmou

Ad Campaign By Saad Kemmou


Ad campaign by saad kemmou

Target Market: Fashionable 18-30 year olds

Description:

In the past five years a number of events and trends have sprung up which

have made this project possible. A sharp rise in the number of cell-phone owners

and broadband users worldwide has made it possible for our target market to use our

application. This has also seen the rise of text messaging as one of the preferred

methods of communication by our target market. During these last few years an

important trend has evolved in that the people making up our target market have

an increased thirst for personalized services. The approach taken with this project

was that advertising in it’s current state delivers relatively no value to the target

market and so finds it extremely difficult to cut through the clutter effectively, this

campaign on the other hand serves the customers need for personalization while

riding the wave of text messaging.

The essence of this project is that the target market creates an avatar (hence

forth called a Mini-me) that is wearing Puma apparel which he then sends through

messages to his friends. After the Mini-me has been created the user can either send

a message directly his cell-phone or our website. By adding real value to the target

market this campaign has greater chances of being accepted by them. This also serves

as a gateway to present new collections to the target market.


Process

Process

Steps:

  • User creates avatar online.

  • Sends message through our program to friend

    OR

    2.Sends message to us with friend’s phone number through normal SMS platform

    3.Server forwards animated avatar with message to friend.


Process flow chart

Process (Flow Chart)

Save avatar preferences

for later use.

Website

Database

Send message directly to friend.

Access saved avatar

information. Using

cell-phone number as

identification.

Friend’s Cell Phone

Forward message to

friend’s cell-phone.

User’s Cell Phone

Server

Send message through

our servers.


Step 1 creating an avatar

Step 1 : Creating an avatar

Creating the basic layout of the user’s Mini-me.


Ad campaign by saad kemmou

Personalizing the Mini-me.


Ad campaign by saad kemmou

Creating an environment and telling a story through his animation.


Step 2 send a message

Step 2 : Send a message

Online

By cell phone

The user can either send a message through the website or from where

ever they are through their cell-phone by putting their friend’s phone number

at the end of the message.


Step 3 reception of message

Step 3 : Reception of message

The friend receives the

message as an MMS with

the text scrolling through at

the bottom of the screen as

the animation plays. The Puma

logo is clearly visible in the

message.


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