Northern california community blood bank donor satisfaction 2013
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Northern California Community Blood Bank Donor Satisfaction 2013. Based on 329 responses between 3/19/13 and 3/25/13. The Survey. The survey was emailed to 5,306 NCCBB donors for whom email addresses were available. Of these donors: 530 (4%) emails bounced 902 (17%) opened the email

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Northern california community blood bank donor satisfaction 2013

Northern California Community Blood BankDonor Satisfaction 2013

Based on 329 responses between 3/19/13 and 3/25/13


The survey

The Survey

The survey was emailed to 5,306 NCCBB donors for whom email addresses were available. Of these donors:

530 (4%) emails bounced

902 (17%) opened the email

503 (10%) clicked through to the survey

329 (6%) completed the survey

The 329 includes a number of paper surveys requested by donors.

This represents, by far, the highest level of participation in recent years.

This was made possible due to the continued collection, and updating of donor email addresses.

Thank you


The survey1

The Survey

The survey consisted of 14 questions including multiple choice, rating scale and open ended questions.

There were opportunities for comment and for Other on 6 questions.

“Always and every time; very strongly agree.”

“They were awesome, it was my first time and they were very comforting. I got light headed and they made sure to get me feeling better very quickly. And about a week letter I got a card that was very sweet.”


The survey2

The Survey

We received input that was useful;

“Be open later in the evening sometimes. I work until 5:30 and would consider donating after work.”

“hot beverages on cold days. Tea would be great.”

“Healthier snack options for post-donation.”

And some, not so much;

“I wish the interview process didn't take so long. I understand how important it is, but it is the worst part of the process for me.”

“Allow me to donate more often and/or more blood in one go.”

“Have a string quartet playing in the corner.”


The results

  • 1,918 responses to rating scale questions were divided into:

    • Most Positive (Strongly Agree, Very Satisfied),

    • Neutral (Agree, Satisfied, Undecided and Neutral)

      • and

    • Most Negative (Strongly Disagree, Very dissatisfied, Disagree and Not Satisfied)

  • Responses were:

    • 1,220 (63%) Positive

    • 654 (34%) Neutral

    • 76 (3.9%) negative

The Results





The results4

How do we compare to previous years?

The

Really, Pretty Darn Good

The Results



The results6

Comments

The Results


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