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NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL

NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL. VLTs and e-games Športna loterija Primož Pöschl Executive Director – Games D epartment. VLTs What was the occasion?. Too busy employees at cashier need to speed up the entering process forming of the betting slips basket

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NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL

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  1. NEW OPTIONS TRANSFORMING THE PLAYEREXPERIENCE AT RETAIL VLTs and e-games Športna loterija Primož Pöschl Executive Director – Games Department

  2. VLTs What was the occasion? • Too busy employees at cashier • need to speed up the entering process • forming of the betting slips basket • Actual long list of sport matches • What else can we offer our players? • Statistics • Comments • % of placed bets • So we have decided for VLTs!

  3. VLTs – Two Payment Methods • Cash self-service • Bill acceptor • Coin acceptor • Printer • Bar code reader • Cashless self-service • Prepaid coupon bought at retailer • Virtual account • Payout at the retailer

  4. Do we have any other content?What about e-games? • We have three of them on our website Why not try them?

  5. And so it all began… • 2008 • 86 x • 3 games • $27.830 total  $324 / VLT • 2009 • 185 x • 12 games • $1.440.053 total  $7.784 / VLT

  6. Period 2008 to 2013

  7. Period 2008 to 2013 Growth of VLTs net , games portfolio and sales

  8. How did we achieve this? • Spreading of the VLTs net • New retailers • Better equipped current retailers • More VLTs in the best sales points • Constant games development • 27 our own production • 8 licensed • Interactive - multilevel games • New experience for the players • Possibility for decision making • Quit the game or proceed to the next level

  9. e-games

  10. e-games examples

  11. One Ticket - Two Sales Channels

  12. Betting Shop – Shopping Mall

  13. Betting Shop – Shopping Mall

  14. Betting Shop – Shopping Mall

  15. Gasoline Station

  16. Gasoline Station

  17. Tobacconist

  18. Post Office

  19. Sales Channels Ratio

  20. Conclusions • Additional sales channel for lotteries • Interactive game mechanics • More turnover • New player experience • Greater game engagement • Entertainment • Opportunity for retailers • Optimization of the work • New products • Additional earning

  21. VLTs - facts VLTs share in total turnover 19,82% e-games share on VLTs 59,10% $1.332.827 More commission for retailers

  22. THANK YOU Sportna loterija, Slovenia (EU) Primoz Pöschl primoz@sl123.si

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