Seminar in a Box Roles, Responsibilities & Planning Tips. North America Avaya Channel Marketing 2008. Seminar in a Box Program. Drive awareness for your company, develop solid customer relationship programs, increase sales and build funnels.
Avaya Channel Marketing
Drive awareness for your company, develop solid customer relationship programs, increase sales and build funnels.
Host customer seminars, workshops and educational opportunities – impress your prospects and delight your customers.
Six strategic topics to pick from.
State & Local Government
Avaya IP Office
ASSUME A TWO HOUR EVENT (3 hour max)
SEMINAR IN A BOX
Access Partner Marketing Central
Once you and your Avaya representative have determined that a joint customer seminar will benefit the business:
AvayaSeminar in a Box Components & Responsibilities
Begin planning (Identify theme, target audience, get lists together)
(- 8 weeks)
Confirm customer speakers, event location &
(- 5 weeks)
Complete invitation and launch.
Launch call blitzes to drive attendance (using either sales reps or
Confirm all resources (speakers, hotel, technical requirements)
Call ALL registrants to personally remind them of the event.
Thank you email
Provide list of customers and prospects in Excel format
Contract directly with Mind Design.
Mind Design Responsibilities
Customized invitation with company specifics (logos and event details)
Invitation email blast (minimum 3-4 wks prior to seminar date)
Provide partner with invite copy in .pdf and HTML
Set-up registration web site
Provide registration reports
Send registration confirmation message and reminder message
Create and send follow-up “thank you” messageOptional Invitations and Registration Site Support