JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics

1. JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics Rob Lockard, SPHR American Business & Technology University June 19,2014

2. HONORING A STORY… ARMY COLONEL • 26 YEARS OF SERVICE WEST POINT GRAD, as well as… • RANGER • AIRBORNE • WAR COLLEGE Recruiter by DoD CONTRACTOR right out of the service Spent 8 Years of Working for Contractor, • told one day that his position was being eliminated the very next day.

3. SOCIAL MASACREDIA!!! What he experienced next was: • Fear, Stress & Emotionally draining thoughts = “NORMAL” during a job search • But also experienced something that has been termed:

4. JOB HUNT TOOLKIT:On-line NetworkingAFTER THIS WORKSHOP, YOU WILL BE ABLE TO: • Define On-Line Networking. • Understand the benefits of On-line Networking. • Harness the basic power of these primary on-line networking tools in a jobhunt. • Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms. • Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful

5. CLEARING THE AIR ABOUT ANY JOB SEARCH: • 1.) FACT = A jobsearch is still a very human event. Because of this, nothings beats creating relationships. • 2.) BEFORE starting any job hunt, You need to first combine your PASSION, EXPERIENCE, and KNOWLEDGE into a resume. • 3.) You SHOULD employ numerous tools, tactics/approaches to your jobsearch. NO single tactic/approach will work by itself.

6. ON-LINE NETWORKING: ONE PART OF A JOB HUNT TOOLKIT COMPLEMENTS and ENHANCES (does not replace) other aspects of your jobsearch, such as: • A well written RESUME • (that outlines your PASSION, KNOWLEDGE & EXPERIENCE) • NETWORKING IRL (In-Real Life) • SUPPORT: Leverages Personal connections • A POSITIVE MENTAL/EMOTIONAL OUTLOOK (through community) • COLLECTING INTEL • On Companies, individuals, and current trends.

7. A DEFINITION:Social Media According to Miriam Webster, “Social Media” is defined as: • 1.)forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

8. Beyond Social Media: On-line networking According to Dictionary.com, “On-line Networking” is defined as: • 1.)anonlineCOMMUNITY of people with a common interest who use a website, or other technologies to communicate with each other and share information and resources.

9. WHY NETWORK ON-LINE?:“ENHANCE” ME • Showcases/displays your knowledge & expertise. • Promotes your “Personal Brand”, confirming industry knowledge • Makes you more valuable to your future employer • Gets you noticed by potential future references and recruiters. • Creates direct connection(s) and immediate information sharing

10. Added Benefits of on-line networking: • Engage with other like-minded folks, and speeds-up relationships building (IRL). • Direct, two-way Communication with persons of your choice. As a result, conversations are richer, more purposeful and personal. • Relationships develop quickly. Location no longer prohibits connections. • Power of community (gains attention of recruiters faster)

11. MORE Benefits of on-line networking: • Return on Investment (ROI) is high. On-line efforts  visitors, and an increase to overall website traffic a rise and increase in your social networking base. • Networks usually grow exponentially into Communities. People want to enrich their “sphere of influence” by following other industry experts. • Communities are POWERFUL! With on-line networking, you can tell your peers about your new business or blog and ask/discuss how to make it a success. • The conversations & relationships that you create can convert many people into loyal fans, so it's worth investing the time.

12. Top 3 on-line professional networking (Job Hunting) sites in the US: • LinkedIn • Twitter • Facebook

13. 10 MINUTE BREAK

14. On-Line Networking Tool #1: LinkedIn

15. LinkedIn BASICS: PROFESSIONAL PROFILE CREATION GOAL: To create a professional profile that can be broken into two parts: • HIGH IMPACT POINTS • where a recruiter will go first • IMPACT POINTS • Lesser, but still impactful information is conveyed

16. LinkedIn BASICS: 5 HIGH IMPACT POINTS OF A PROFILE 1.) PROFESSIONAL PIC • gets you more “views” than not having one 2.) PROFESSIONAL HEADLINE • Makes you searchable 3.) SUMMARY • short & sweet selling points = VALUE PROPOSITION (why should I buy you?) 4.) EXPERIENCE • EXPANDED RESUME 5.) RECOMMENDATIONS • From Director Supervisors are the best

17. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Pics

18. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Headlines

19. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Summaries

20. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Experience

21. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations

22. LinkedIn BASICS: IMPACT POINTS OF A PROFILE 5.) EDUCATION • Can you meet the basic skills and requirements that a recruiter is looking for in a capable candidate ? 6.) CERTIFICATIONS & AWARDS • Differentiate you from the rest of the crowd. 7.) VOLUNTEER EXPERIENCE • tells me a little something about you & your passion

23. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations

24. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations

25. LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations

26. 10 MINUTE BREAK

27. LinkedIn: THE RECRUITERS PERSPECTIVE • NOT THE EASIEST TOOL TO USE TO FIND CANDIDATES • NOT THE ONLY TOOL TO FIND CANDIDATES • IS TIME CONSUMING and LIMITING • b/c of “Levels” of connectability • NOT WHERE I AM GOING TO SPEND MY TIME SOURCING • AS RESULT, is usually used to refine searches, or get ideas of community that can be researched further on other systems.

28. LinkedIn: Membership & Profile Development • Keeping your profile up-to-date • Change out professional profile pic at least every two years

29. LinkedIn: Network Growth • Community/Group involvement • Contribute by reading & commenting (displays your industry knowledge) • “Share” information of your own • “Post” your own blog statement • Create your own group

30. 10 MINUTE BREAK

31. Dividing Line: Professional vs. Personal • PERSONAL • PROFESSIONAL VS.

32. On-Line Networking Tool #2: Facebook

33. FACEBOOK: Not just for friends anymore FACEBOOK = A GOLDMINE OF “YOU” INFORMATION The Facebook algorithm is beginning to be deciphered by recruiters. WHAT DOES THIS MEAN? • YOU, and your COMPANY (both currently and in the past) for are now searchable. • Your timeline reveals your “likes”, connections, activities and even location/time of your posts

34. HARNESS THE POWER OF FACEBOOK: HIGH IMPACT POINTS • YOUR PROFILE (did you even know that one existed?) • FILL EVERYTHING OUT • VISIT THAT TIMELINE & DO SOME MAINTENANCE • Vigilance concerning “brand” (this is you & your future we are talking about here) • This includes not only verbal/written posts, but pictures as well • TIMES ARE CHANGING - O.k. to share your professional side. • Create a fan page

35. FACEBOOK HIGH IMPACT POINTS: PROFILE EXAMPLES:

36. FACEBOOK HIGH IMPACT POINTS: FILLING EVERYTHING OUT EXAMPLES:

37. FACEBOOK HIGH IMPACT POINTS: TIMELINE MAINTENANCE EXAMPLES:

38. FACEBOOK HIGH IMPACT POINTS: SHARING PROFESSIONAL SIDE EXAMPLES:

39. On-Line Networking Tool #3: Twitter

40. Twitter: Microblogging • A definiteion of Microblogging: • Microblogging is conveying information in 140 charaters or less • Most of the time, this means links to blogs, or larger amounts of data • Useful in Social Networking to help find like-minded individuals quickly • WARNING: VERY TIME CONSUMING if not used correctly. • BENEFITS: Find resources, trends and news quickly, as well as promote your brand.

41. Twitter: BASICS • Create a profile or “handle” • Hashtags (#jobsearch) • Convey

42. Other tools: Visual CV (Resume) • Quickly places your resume into soft form

43. Other tools: Blogging Convey your industry knowledge and connect with like minded individuals in an extended version. Allows you to “find your Voice” – extend your brand

44. On-line Networking: Do’s • RESPECT • LISTEN • ADD VALUE • RESPOND • DO GOOD THINGS • SHARE THE WEALTH • GIVE KUDOS • BE REAL

45. On-line Networking: The Dont’s • Stick your head in the sand – these are great tools! • Don’t exist/operate in a vacuum. Get out there and Network.

46. JOB HUNT TOOLKIT:On-line Networking YOU CAN NOW: • Define On-Line Networking. • Understand the benefits of On-line Networking. • Harness the basic power of these primary on-line networking tools in a jobhunt. • Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms. • Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful

47. LET’s CONNET! Rob Lockard, SPHR Lead Consultant Rob.Lockard.SPHR@gmail.com : Roblockardsphr : @lockard7