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JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics. Rob Lockard, SPHR American Business & Technology University June 19,2014. HONORING A STORY…. ARMY COLONEL 26 YEARS OF SERVICE WEST POINT GRAD, as well as… RANGER AIRBORNE WAR COLLEGE

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job hunt toolkit linkedin facebook social networking basics

JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics

Rob Lockard, SPHR

American Business & Technology University

June 19,2014

honoring a story
HONORING A STORY…

ARMY COLONEL

    • 26 YEARS OF SERVICE

WEST POINT GRAD, as well as…

      • RANGER
      • AIRBORNE
      • WAR COLLEGE

Recruiter by DoD CONTRACTOR right out of the service

Spent 8 Years of Working for Contractor,

  • told one day that his position was being eliminated the very next day.
social masacredia
SOCIAL MASACREDIA!!!

What he experienced next was:

  • Fear, Stress & Emotionally draining thoughts = “NORMAL” during a job search
  • But also experienced something that has been termed:
job hunt toolkit on line networking after this workshop you will be able to
JOB HUNT TOOLKIT:On-line NetworkingAFTER THIS WORKSHOP, YOU WILL BE ABLE TO:
  • Define On-Line Networking.
  • Understand the benefits of On-line Networking.
  • Harness the basic power of these primary on-line networking tools in a jobhunt.
  • Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms.
  • Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful
clearing the air about any job search
CLEARING THE AIR ABOUT ANY JOB SEARCH:
  • 1.) FACT = A jobsearch is still a very human event. Because of this, nothings beats creating relationships.
  • 2.) BEFORE starting any job hunt, You need to first combine your PASSION, EXPERIENCE, and KNOWLEDGE into a resume.
  • 3.) You SHOULD employ numerous tools, tactics/approaches to your jobsearch. NO single tactic/approach will work by itself.
on line networking one part of a job hunt toolkit
ON-LINE NETWORKING: ONE PART OF A JOB HUNT TOOLKIT

COMPLEMENTS and ENHANCES (does not replace) other aspects of your jobsearch, such as:

  • A well written RESUME
    • (that outlines your PASSION, KNOWLEDGE & EXPERIENCE)
  • NETWORKING IRL (In-Real Life)
  • SUPPORT: Leverages Personal connections
  • A POSITIVE MENTAL/EMOTIONAL OUTLOOK (through community)
  • COLLECTING INTEL
    • On Companies, individuals, and current trends.
a definition social media
A DEFINITION:Social Media

According to Miriam Webster, “Social Media” is defined as:

  • 1.)forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)
beyond social media o n line networking
Beyond Social Media: On-line networking

According to Dictionary.com, “On-line Networking” is defined as:

  • 1.)anonlineCOMMUNITY of people with a common interest who use a website, or other technologies to communicate with each other and share information and resources.
why network on line enhance me
WHY NETWORK ON-LINE?:“ENHANCE” ME
  • Showcases/displays your knowledge & expertise.
  • Promotes your “Personal Brand”, confirming industry knowledge
    • Makes you more valuable to your future employer
  • Gets you noticed by potential future references and recruiters.
  • Creates direct connection(s) and immediate information sharing
added benefits of on line networking
Added Benefits of on-line networking:
  • Engage with other like-minded folks, and speeds-up relationships building (IRL).
  • Direct, two-way Communication with persons of your choice. As a result, conversations are richer, more purposeful and personal.
  • Relationships develop quickly. Location no longer prohibits connections.
  • Power of community (gains attention of recruiters faster)
more benefits of on line networking
MORE Benefits of on-line networking:
  • Return on Investment (ROI) is high. On-line efforts  visitors, and an increase to overall website traffic a rise and increase in your social networking base.
  • Networks usually grow exponentially into Communities. People want to enrich their “sphere of influence” by following other industry experts.
  • Communities are POWERFUL! With on-line networking, you can tell your peers about your new business or blog and ask/discuss how to make it a success.
  • The conversations & relationships that you create can convert many people into loyal fans, so it\'s worth investing the time.
linkedin basics professional profile creation
LinkedIn BASICS: PROFESSIONAL PROFILE CREATION

GOAL: To create a professional profile that can be broken into two parts:

  • HIGH IMPACT POINTS
    • where a recruiter will go first
  • IMPACT POINTS
    • Lesser, but still impactful information is conveyed
linkedin basics 5 high impact points of a profile
LinkedIn BASICS: 5 HIGH IMPACT POINTS OF A PROFILE

1.) PROFESSIONAL PIC

  • gets you more “views” than not having one

2.) PROFESSIONAL HEADLINE

  • Makes you searchable

3.) SUMMARY

  • short & sweet selling points = VALUE PROPOSITION (why should I buy you?)

4.) EXPERIENCE

  • EXPANDED RESUME

5.) RECOMMENDATIONS

  • From Director Supervisors are the best
linkedin basics impact points of a profile
LinkedIn BASICS: IMPACT POINTS OF A PROFILE

5.) EDUCATION

  • Can you meet the basic skills and requirements that a recruiter is looking for in a capable candidate ?

6.) CERTIFICATIONS & AWARDS

    • Differentiate you from the rest of the crowd.

7.) VOLUNTEER EXPERIENCE

  • tells me a little something about you & your passion
linkedin the recruiters perspective
LinkedIn: THE RECRUITERS PERSPECTIVE
  • NOT THE EASIEST TOOL TO USE TO FIND CANDIDATES
  • NOT THE ONLY TOOL TO FIND CANDIDATES
  • IS TIME CONSUMING and LIMITING
    • b/c of “Levels” of connectability
    • NOT WHERE I AM GOING TO SPEND MY TIME SOURCING
  • AS RESULT, is usually used to refine searches, or get ideas of community that can be researched further on other systems.
linkedin membership profile development
LinkedIn: Membership & Profile Development
  • Keeping your profile up-to-date
  • Change out professional profile pic at least every two years
linkedin network growth
LinkedIn: Network Growth
  • Community/Group involvement
  • Contribute by reading & commenting (displays your industry knowledge)
  • “Share” information of your own
  • “Post” your own blog statement
  • Create your own group
facebook not just for friends anymore
FACEBOOK: Not just for friends anymore

FACEBOOK = A GOLDMINE OF “YOU” INFORMATION

The Facebook algorithm is beginning to be deciphered by recruiters.

WHAT DOES THIS MEAN?

  • YOU, and your COMPANY (both currently and in the past) for are now searchable.
  • Your timeline reveals your “likes”, connections, activities and even location/time of your posts
harness the power of facebook high impact points
HARNESS THE POWER OF FACEBOOK: HIGH IMPACT POINTS
  • YOUR PROFILE (did you even know that one existed?)
  • FILL EVERYTHING OUT
  • VISIT THAT TIMELINE & DO SOME MAINTENANCE
    • Vigilance concerning “brand” (this is you & your future we are talking about here)
    • This includes not only verbal/written posts, but pictures as well
  • TIMES ARE CHANGING - O.k. to share your professional side.
    • Create a fan page
twitter microblogging
Twitter: Microblogging
  • A definiteion of Microblogging:
    • Microblogging is conveying information in 140 charaters or less
      • Most of the time, this means links to blogs, or larger amounts of data
  • Useful in Social Networking to help find like-minded individuals quickly
  • WARNING: VERY TIME CONSUMING if not used correctly.
  • BENEFITS: Find resources, trends and news quickly, as well as promote your brand.
twitter basics
Twitter: BASICS
  • Create a profile or “handle”
  • Hashtags (#jobsearch)
    • Convey
other tools visual cv resume
Other tools: Visual CV (Resume)
  • Quickly places your resume into soft form
other tools blogging
Other tools: Blogging

Convey your industry knowledge and connect with like minded individuals in an extended version.

Allows you to “find your Voice” – extend your brand

on line networking do s
On-line Networking: Do’s
  • RESPECT
  • LISTEN
  • ADD VALUE
  • RESPOND
  • DO GOOD THINGS
  • SHARE THE WEALTH
  • GIVE KUDOS
  • BE REAL
on line networking the dont s
On-line Networking: The Dont’s
  • Stick your head in the sand – these are great tools!
  • Don’t exist/operate in a vacuum. Get out there and Network.
job hunt toolkit on line networking you can now
JOB HUNT TOOLKIT:On-line Networking YOU CAN NOW:
  • Define On-Line Networking.
  • Understand the benefits of On-line Networking.
  • Harness the basic power of these primary on-line networking tools in a jobhunt.
  • Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms.
  • Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful
let s connet
LET’s CONNET!

Rob Lockard, SPHR

Lead Consultant

[email protected]

: Roblockardsphr

: @lockard7

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